100% Design moves to Olympia and takes colour as this year’s theme

For its 21st edition, 100% Design moves to its new venue at Olympia. The show’s overall theme this year is colour, and includes a partnership with global trend forecasters WGSN. The new interactive website incorporates the SS16 colour palette, and allows users to search for exhibitor products in different colour ways. Colour will run throughout all the features at the show, creating striking centrepieces within each of the five key sections – Interiors, Design & Build, Kitchens & Bathrooms, Workplace and Emerging Brands – as well as one of the themes for the talks programme, which is headlined by designer Ilse Crawford. With more than 400 exhibitors, names to watch out for include Sé, Original BTC, Novamobili and Vitra.


Headline speaker Philippe Starck at 100% Design 2014