Press Release:
100% Design showcases new talent alongside established UK and international brands (23-26 September 2015)

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100% Design (23-26 September 2015) – the UK’s largest design trade show – will celebrate its 21st edition this year. Staged across two levels of their new venue, Olympia London, this year’s event is based upon the central theme – Design in Colour, working closely with trend forecasters WGSN who have tailored a colour palette of 12 shades based on 2016 trends for the show. 100% Design sees new designers in the Emerging Brands section and established brands in the Interiors section creating a unique destination for inspiration and specification.


100% Design’s longest running and most eagerly anticipated area showcases the best in contemporary design from around the world. From furniture and lighting to fabrics and accessories, all design disciplines are presented to the industry under one roof.

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New to 100% Design, Italian brand Novamobili (Stand L419), a long-established family business which specialises in retail and contract furniture, will take centre stage at the show this year showcasing its collections of contemporary pieces. Luxury design company Sé (Stand L510) will present new pieces including a new floor lamp by Nika Zupanc, updated pieces by Damien Langlois-Meurinne and Collection II by Jaime Hayon.

Specialising in wall coverings and a returning exhibitor to 100% Design, Kirath Ghundoo (Stand L613) will exhibit the new Mix ‘N’ Match wallpaper collection inspired by coastal colours and interpreted in geometric forms. Another new launch comes from Hackney-based Lozi Designs (Stand L518). The company will launch a new furniture collection of carefully shaped and bent sustainable wood by designer Soroush Pourhashemi.

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Tom Raffield

Luxury furniture brand Piece-UK (Stand L615) will showcase its debut collection at 100% Design, consisting of the mid-century inspired Penthouse cabinet and the Bundles sideboard which resembles an orderly woodpile.

Designer maker Tom Raffield (Stand L514), based in Cornwall, has expanded his contemporary lighting and furniture range with six new designs. The pieces are handcrafted from sustainably sourced timber and using traditional wood working techniques. Also specialising in wood techniques, Laurameroni (Stand L324) will exhibit her understated furniture collections at 100% Design.



Icon, the world-leading architecture and design magazine, has partnered with Shanghai Promotion Centre for City of Design (Stand L701), to present ten Chinese design brands selected from the award-winning Design Shanghai exhibition: Blue Shanghai White, Design MVW, EY-products, Frank Chou Design Studio, Maxmarko, Song Tao, Wu Haoyu, WUU, Yang Design and Yuue.

Launching exclusively at 100% Design is Cube by Palette (Stand L114). Palette is a young collective of designers and engineers who believe people become artists when given the right tools. Palette’s first product is Cube, the portable colour digitiser. Cube fits in your hand and with one-tap captures the colour of any surface. Cube seamlessly pairs with smartphones and desktops to show raw colour values in RGB, CMYK, HEX, LAB and LRV. Palette will be doing live demonstrations on its stand at 100% Design.

Other brands to visit in Interiors include Alissandro Lopez (Stand L512), Indigenus (Stand L125), Pad Home (Stand L211), Duistt (Stand L409), Philip Watts Design (Stand L220), TCC Whitestone (Stand L422), Andy Thornton (Stand L319), JamJar Lights (Stand L618), Joined + Jointed (Stand L410), Mags Design (Stand L610), Spirit Slovenija (Stand L426), China Pavilion (Stand L500), and Eporta (Stand L720/718).

Cross Leg Chair by Magnus Long, presented by The Design Guild Mark Awards

Cross Leg Chair by Magnus Long, presented by The Design Guild Mark Awards

The Design Guild Mark Awards will return to 100% Design showcasing the 2015 winners. The awards promote excellence and raise the profile of British design and innovation. The 2015 winners include Balance coffee table by Sir Terence Conran for Content by Terence Conran, Svelto Round stacking stool by Lisa Sandall for ercol, 675 chair by Robin Day and revised by Case Furniture, and BA3 side and armchair by Ernest Race for Race Furniture.

Another awards programme exhibiting at the show is The Wood Awards, which will be displaying a selection of the nominated pieces from the furniture and product category. The awards aim to recognise, encourage and promote outstanding design, craftsmanship and installation using wood.

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Charles Lethaby Lighting

New lighting innovation remains a highlight at 100% Design. Bespoke lighting designer Charles Lethaby Lighting (Stand L611) will be showing a new collection which puts light and design at its source, themes of striking simplicity and clean geometric lines run through the creations. French manufacturer Designheure (Stand L420) will be showing its 2015 collection, the ‘Eau de lumière’, a concept inspired by the world of luxury perfume with shapes resembling iconic perfume bottles. Heritage Irish brand Mullan Lighting (Stand L116) will be showing its new 2015 table lamp named Sergeant Pepper, a design inspired by the psychedelic music of the Beatles and as part of a new collection called Funk Factory.

Other notable lighting brands participating in 100% Design include Ebb & Flow (Stand L320), Delightfull (Stand L421), Mambo Unlimited Ideas (Stand L315), Tramonti Art Design (Stand L122), Original BTC (Stand L411) and Davey Lighting (Stand L411).

Emerging Brands

Packed with innovative, fresh ideas, the Emerging Brands section of 100% Design presents the UK’s strongest platform for newly established design talent.

New to the show this year are fashion designer Iona Crawford (Stand EB660) and architect Natalia Geci (Stand EB568). Iona Crawford’s designs are inspired by nature’s vast beauty and her handcrafted lampshades are made using British cloth and exquisite craftsmanship. Natalia Geci will present a new collection of Nomadic furniture, created to fill the needs of her own nomadic family.

Based in South Korea, Studio EJ (Stand EB768) is run by designer EJ Pak. Pak will bring her new collection of metal sculptural side tables to the show. Also new to 100% Design, Wood Melbourne (Stand EB462) from Australia will be showcasing a range of timber, concrete and brass bathroom fittings that provide a warm and natural alternative to the traditional aesthetic. Each piece is designed and handmade in the company’s Melbourne workshop to exceptional levels of craftsmanship.

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Natalia Geci

Having just been awarded the 100% Design New Designers Award and as part of his prize, Mu Hau Kao will exhibit his winning piece in the Emerging Brands section. Mu Hau Kao’s Ply stool stands out as an example of experimentation and commitment to a simple, practical and commercially primed design.

Returning to the show, Iceland based North Limited (Stand EB461) is formed by a group of Icelandic furniture designers including Sigridur Hjaltdal Palsdottir, Thorunn Hannesdottir and Gudrun Valdimarsdottier. The brand has been growing over the last 5 years and each designer will be exhibiting their collections in September.

Other Emerging Brands include Elizabeth James Art (Stand EB664), Esbe Design (Stand EB670), Fonesalesman (Stand EB768), Fusionsense (Stand EB564), Frances Bradley (Stand EB764) hamajima takuya (Stand EB666), In-Spaces (Stand EB460), MACRW Co (Stand EB261), Parkes Design Company (Stand EB568), Pam Weinstock (Stand EB365) Paula Cawthorne Design (Stand EB361), Sarah Brown (Stand EB368), Shadow Roses (Stand EB364), Thora Björk Design (Stand EB668) and ALUSID (Stand EB769).

North Limited

North Limited

Click here for the full exhibitor list. For more information on 100% Design, please visit


For press information and images, please contact the 100% Design team at Caro Communications:

  • Letitia Hamilton, Junior Account Executive
  • Lucy Price, Account Manager
  • Jeffrey Cheung, Account Director

T: +44 (0)20 7713 9388



T: @carocomms

Notes to Editors

Dates for 100% Design 2015

Wednesday 23 September – Saturday 26 September 2015

Olympia London