Archiboo gives architects a lesson in branding — MTV style

Who do you think you are? That’s a question architects practices often shy away from, but Archiboo sets out to change all that with the help of branding guru James Scroggs, on Thursday 26th February.

James is the ex Vice President of Marketing for MTV — once voted the world’s most valuable media brand — and he’ll be doling out some top tips to architects on how to create a strong message to communicate the value and character of your brand. James will argue that in an increasingly complex market place, it could mean the difference between make or break.

While architects have long been in the business of creating buildings synonymous with their clients’ brands across the globe — Lloyds Building, The BT Tower and further afield Chicago’s Sears (now Willis) Tower for example —  yet when it comes to their own ‘brand’, few are adept at communicating this to their customers and the public.

If this is not enough, kindly host the Sir John Soane’s Museum is throwing in an exclusive tour of their new exhibition, ‘Building a Dialogue’, which explores the difficult and complex relationship between architects and clients, and the various ways that practices have historically marketed themselves and their projects. Tours start promptly at 8am.

For more information on the talk, click here.