Young British artist Ben Mosley paints British and Italian landmarks on Novamobili furniture
The Italian furniture brand partners with British artist to celebrate UK’s debut at 100% Design
23 – 26 September
To celebrate their inaugural exhibition at 100% Design, design furniture brand Novamobili have announced an exclusive collaboration with British action painter Ben Mosley. The artist has used as canvases two Doll chairs from the latest Novamobili collection, and has transformed them into unique artworks, taking inspiration from British and Italian landmarks, and capturing the two nations’ vibrant creativity and design excellency. The two chairs will be displayed at 100% Design during the London Design Festival later this month (23 – 26 September).
Ben Mosley will also paint new works live at the Novamobili stand, creating original artworks during 100% Design, and will perform his action painting on the Italian brand’s Alfa wardrobe.
Mosley, who was first introduced to Novamobili by Paul Healey Chairman of Pantera Wardrobes, Novamobili’s contract installer for London and the Southeast, is known for his lively and expressive paintings featuring a range of different subjects. He creates his images by painting directly onto diverse surfaces, preserving the spontaneity of his gesture and translating his emotions on the object painted. For this commission, Novamobili wished to pay homage to London’s unique atmosphere and design, and create a metaphorical bridge between Italian and British design cultures.
‘We immediately fell in love with Ben’s work’ – says Mauro Trevisan, Export Sales Director at Novamobili – ‘We wanted to mark our debut at the London Design Festival, and we felt that Ben’s approach has the ability to encapsulate London’s design force, its wonderful creativity and joyful approach. This is our way to mark this important moment for our company and celebrate the British capital, and its Design.’
Novamobili is part of the Battistella Group, one of Italy’s most established and respected furniture brands since 1953. The brand holds a longstanding reputation for quality and style; its considered balance, between artisanal craftsmanship and modern innovation, has made Novamobili popular in countries worldwide.
The brand’s philosophy ‘to offer highly functional and aesthetic designer pieces at an affordable price point’, which has been firmly in place since the outset, accounts for Novamobili’s fast evolving success in the global marketplace today.
The stand, which will occupy 100sqm, has been conceived to give an immersive experience of the modern, high-quality, design-led furniture that defines the brand, with visitors being able to walk around different domestic zones, including the bedroom, living room, dining room and study.
Novamobili at 100% DESIGN
Hammersmith Road, Kensington, London, W14 8UX, United Kingdom
Wed 23 to Sat 26 September, 10am – 6pm; Thur, 10am – 9pm
Ben Mosley’s live performances
Wednesday, Novamobili stand (L419)
Thursday, Interiors Feature area
Friday, Novamobili stand (L419)
Novamobili/ Battistella Group
Novamobili is part of the Battistella Group, based in Northen Italy. The Group has extensive experience in the interiors market and has built a reputation for producing high-quality, stylish designs for a broad spectrum of buyers. The brand’s philosophy is to offer beautifully designed elegant and contemporary furniture at an affordable price. Since its birth in 1953, the Group has been dedicated to offering highly functional and aesthetic designer pieces.
The Battistella Group has 4 manufacturing sites and employs over 400 staff. Total sales in 2014 came to 82,000,000 euros, with the Novamobili brand accounting for over half of that total. The Group shows impressive growth, despite the recession, with virtually constant increase. From 2007 to 2014, the Battistella Group reported over 36% increase in profits, while reported growth from Novamobili, over the same period, reached 168%. The foreign market has also expanded and now accounts for 12% of the Group’s revenue and 20% of Novamobili’s as development plans already come to fruition.
Action painting – or, more broadly speaking, abstract expressionism – is a style of painting which artist Ben Mosley has used to powerful effect to capture the drama and passion of sport, everyday life and the environment around him. Like his predecessors in this genre, Willem de Kooning, Franz Kline and Lee Krasner, Mosley values spontaneity and creates his images by stroking paint directly on to each canvas in a gestural, dynamic fashion. Mosley, whose oeuvre also bridges figurative and cubist styles, taking influence from the form Picasso and the colour of Matisse, is the first artist to ever paint two murals at Wembley Stadium and has a permanent collection of work on display in Club Wembley.