Press Release:
Chauhan Studio collaborates with Tesco on the design of the Hudl2 tablet

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Chauhan Studio is pleased to announce its exciting collaboration with Tesco on the design of the new Hudl2 tablet. The London-based industrial design studio worked closely on this groundbreaking project with Keith Metcalfe, the Head Of Hardware Product Development at Tesco, and the rest of the Hudl team. The project was conceived by Tesco to deliver a truly holistic user experience, encompassing industrial design, an intuitive software experience and great, easy-to-use services – for a broad audience.

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The new tablet features 8.3” full HD display, an Intel Quad Core processor and Dolby sound, boasting one of the highest specs in its class whilst representing excellent value, retailing at £129 or £65 for Clubcard customers. The goal of the project was to create a tablet that embodies the Hudl brand value of “accessible technology that makes customers happy”, and to simultaneously develop a coherent design language for Hudl devices and accessories.

“We wanted to create a beautiful object that conveyed confidence and communicated the Hudl2’s technical acumen, whilst being friendly and accessible for a broad audience. Our goal was to create an object that people will want to pick up,” says Tej Chauhan, Creative Director of Chauhan Studio.

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Much focus was put into surface finishes, colours and materials. The arrangement of the display, camera and speaker details form a simple, strong pattern – creating an arresting and easily recognisable visual identity. The wide range of colour options include Black, White, Red, Blue, Orange, Pink, Purple and Turquoise.

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Keith Metcalfe comments: “Working with Chauhan Studio on Hudl2 has been an absolute pleasure and we could not have asked for a more productive partnership. Chauhan Studio always took time to listen to us in order to understand what the Hudl brand stands for. They then came back with ideas and concepts turning that understanding into product designs that we knew our customers would be excited about.”

Chauhan Studio is an award winning practice specialising in product design and working across a diverse set of disciplines, from technology to eyewear. Their international client list ranges from blue chip brands to high-end niche manufacturers including among others Blackberry, Samsung, Panasonic, Habitat and Joseph Joseph.

Last year Chauhan Studio collaborated with leading international brand Fiskars for Wallpaper* Handmade 2013. The Hudl2 will be in stores from October 2014.

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ENDS

For press information and images, please contact Caro Communications:

– Berna Sermet, Design Director
– Jeffrey Cheung, Account Director
T: +44(0)20 7713 9388
E: berna@carocommunications.com / jeffrey@carocommunications.com
W: www.carocommunications.com @carocomms

Notes to editors

Chauhan Studi0
Chauhan Studio designs unique products that people desire and love to own. They collaborate with international clients creating products that are beautiful, strategic and commercially focused for efficient manufacture.

Founder, Tej Chauhan was born in London and graduated from Central St Martins School of Art and Design in 1995. Prior to setting up the studio in 2005, Tej was a Senior Designer at Nokia, from 2000 onwards. He led the design of the Nokia 7600, 7280 and 7370 fashion products, encompassing handset, accessories and limited edition design. Between 1995 and 2000 Tej worked independently as a designer and consultant to a variety of clients.

His work ranged from designing catwalk accessories for fashion designer Michiko Koshino, through to working with blue chip clients such as British Airways and The Body Shop.

Chauhan Studio specialises in industrial design, experience, and understanding design DNA relative to brand. The studio is based in London, the team is small, dedicated and experienced, with diverse professional backgrounds.

www.chauhanstudio.com