Adaptive City Taipei
A collaboration between Taipei City Government and the British Council, Adaptive City Taipei showcased a selection of Taiwan’s most innovative designers during the London Design Festival in 2013. Caro Communications provided indispensable insider knowledge and introductions to UK opinion formers to make the event a success. Liaising with event organisers to ensure optimal scheduling for the launch event, Caro Communications conducted personal exhibition tours for VIP journalists, curators and investors. A simultaneous press campaign secured high-level national, trade and online coverage. The result was a strong first step in repositioning Taipei from a manufacturing hub to a creative design destination.