In 2007, Hines UK acquired 1-11 Hay Hill on the corner of Grafton Street and Hay Hill, in the heart of London’s exclusive Mayfair. Hines hired architects BFLS to renovate this 1899 structure into a first-class office building while retaining and restoring its original façade. Caro Communications was appointed to promote the development using a number of cultural initiatives including collaborations with the Royal Academy Schools: an online competition and a photography scholarship, as well as the unique commission of Royal Academician Tom Phillips to create a public artwork for the façade of the development. Since completion in 2010, the building has achieved some of the highest rents in Mayfair and is considered the benchmark of quality for Mayfair offices.