National Gallery Company
The National Gallery Company Limited is owned by the National Gallery Trust; the primary purpose of the Company is to generate income for the Trust and the National Gallery through a number of commercial operations. These include the Gallery Shops in store and online, production of commercial publications, products and services including licensing images and venue hire, to both enhance the experience of visitors to the Gallery and effectively reach markets beyond the Gallery. Every purchase from the shops and restaurants generates valuable revenue for the Gallery to ensure that future generations are able to enjoy the paintings as we do today.
Caro Communications has been appointed to develop a global PR and communications strategy to raise awareness of the National Gallery Company Limited.