Sekford

Sekford is an English watch brand that combines classic craftsmanship with Modernist principles – founded by creative director Kuchar Swara, watch designer Cédric Bellon and industrial designer Pierre Foulonneau. The Sekford team researched the history of watchmaking and acquired an appreciation for the fine lettering and clarity of white space found on English pocket-watch dials, which led them to explore the traditional techniques used in the production of Sekford watches.

Sekford aims to faithfully pursue these enlightened values, using precision engineering to execute bespoke designs by specially commissioned lettering artists and engravers. Caro Communications was appointed to oversee the launch campaign of Sekford, promoting its first edition of 500 wristwatches, Type 1A and hosting an exclusive drinks reception at design emporium, Clerkenwell London.

www.sekford.com

Sekfordwatch

Press Release:
New watch brand Sekford unveils its first collection – Type 1A

Sekford is an English watch brand that combines classic craftsmanship with Modernist principles. The company originated when its founders were…

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