ISH is the world-leading trade fair for the sanitation world taking place every two years in Frankfurt, and is always an event of seismic proportion for bathroom trends.
We visited the fair on a shining spring day, and headed straight to the Dornbracht Group stand. The stand, designed by leading branding and creative agency Meiré und Meiré, is a celebration of everything that Dornbracht stands for: pure aesthetics, progressive solution for the bathroom, and a keen attention for the functions of water in our daily life – with wellness and wellbeing at its core. The sense of performance, and the emotions connected with the use of water are immediately recognisable: approaching the large stand, the sound of water cascading from multiple working outlets, and the fragrant smell of the aromatherapy showers welcome the visitors. The eyesight is captured by the display, which combines state-of–the-art Dornbracht fittings with a series of textured materials, mixing light and dark marbles, patterned surfaces, glass and atmospheric lights. A new fitting, CL.1, takes centre stage; with its uncompromised design lines, light body and sleek appearance, CL.1 will undoubtedly become an icon in the fitting solutions.
Adjacent to Dornbracht, the Alape stand completes the Dornbracht Group’s offer. Showcasing for the first time side by side with its sibling, Alape focuses the display on its expertise in the manufacturing of glassed steel. Large steel sculptural pieces tower over the stand, exalting the precision, and unbelievably thin surfaces of its bathroom solution; the back wall is also made up from large steel sheets – the same used in the manufacturing of its products. The new designs are encapsulated in sleek steel frames, suspended from the floor as if floating, giving the entire stand a sense of lightness, and resonating with the brand’s claim “Steel the difference”.
One of the products we were particularly excited about is the new 2Step basin, which offers a semi-dry island within its perimeter, thus allowing for a clean, and tidy, outer top. This is one of the most noticeable innovations we have spotted at the fair – and one that we would very much like to implement in our own homes too!