During this year’s London Design Festival (19-27 September 2015), Vitra will continue its global leadership in home and workplace designs by showcasing new furniture collections that are to launch in the UK for the first time. Vitra will exhibit in leading design destinations including 100% Design and designjunction, with its UK launch of select products by Konstantin Grcic, Ronan & Erwan Bouroullec and Jasper Morrison. Vitra is also delighted to be part of designjunction’s annual charity project, A Child’s Dream, as well as an exhibition at Harrods celebrating timeless designs.
100% Design (23-26 September)
Stand W330, Workplace, Olympia London
The right mix of flexible office furniture in an open office facilitates a variety of work modes – namely Education, Work & Hospitality. Each mode represents activities regularly found in today’s offices yet are tied to a different need for the furniture – group seating for an audience, workspaces for varying project teams, or comfortable seating supporting social gatherings.
At 100% Design, Vitra (Stand W330, Workplace) will demonstrate the benefits of flexible workspaces by transforming its stand layout every two hours daily, to highlight the interchangeable work modes. The stand will feature the UK launch of Hack and Allstar by Konstantin Grcic, Workbays by Ronan & Erwan Bouroullec, and Super Fold Table by Jasper Morrison.
Vitra’s Head of Research and Solution for the Office, Raphael Gielgen will attend the stand at 100% Design on Thursday 24 September at 6.30pm, hosting a seminar on ‘The Purpose of the Office’, followed by a guided tour.
designjunction (24-27 September)
The College, Stand L36/b & L36/c
At designjunction, Vitra will host the UK launch of the Belleville collection by Ronan & Erwan Bouroullec. Presented in The College, the Belleville family consists of hybrid chairs and versatile tables, characterised by its varied materials and muted colours. The Belleville chairs and tables can be combined in a range of home interiors and environments, through the harmonious coordination of their forms and materials.
In addition to the Belleville launch, Vitra has collaborated with designjunction on a charity project named ‘A Child’s Dream’ to raise funds for Teddy’s Wish. The charity was established in 2014 to aid research into Sudden Infant Death Syndrome (SIDS), neonatal death and stillbirth while supporting grieving families.
As part of ‘A Child’s Dream’, 21 world-renowned designers and architects have been invited to re-interpret the iconic Eames elephants donated by Vitra. The final designs will be showcased in an installation designed by Anthony Dickens and Studio Make Believe in Victoria House. The elephants will be put to an online auction which opens on Wednesday 23 September for two weeks, with all proceeds going to Teddy’s Wish.
Participating designers and architects include: Aukett Swanke, Lee Broom, CKR, FRONT, Fredrikson Stallard, Industrial Facility, Kenneth Grange, Gensler, Eley Kishimoto, André Klauser, Max Lamb, Philippe Malouin, Michael Marriott, Kit Miles, Neri & Hu, Patternity, Russell Pinch, Raw Edges, Zandra Rhodes, Terence Woodgate and Sebastian Wrong.
Harrods (12-27 September)
As part of the London Design Festival 2015, an exhibition entitled ‘Timeless Design’ at Harrods will bring together leading international brands, including Vitra, to showcase previously unseen archive and limited-edition pieces as well as exclusive launches.
At the exhibition, Vitra will focus on the works of Charles & Ray Eames and their important contribution to the past, present and future of furniture design. This retrospective will explore the journey of their designs and how the Eames design philosophy continues to profoundly shape and inspire design in the contemporary world.
Accompanying the retrospective will be archived imagery, with an installation highlighting the iconic seating solutions designed throughout the last century that still remain timeless today.
For all UK press enquiries regarding Vitra please contact Caro Communications:
Tish Hamilton, Junior Account Executive
Lucy Price, Account Manager
Jeffrey Cheung, Account Director
T: +44(0)20 7713 9388