Press Release:
Eley Kishimoto revives Centre Point as its new creative ambassador

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Eley Kishimoto has been appointed by property development and investment company, Almacantar, to be a creative ambassador for the revival of Centre Point, one of London’s most iconic, brutalist buildings designed by R. Seifert and Partners in the 1960s.

Working alongside design consultancy Hat-Trick, pattern expert Eley Kishimoto has created a new visual identity for this architectural landmark whilst retaining the spirit of the original building. In collaboration with Hat-Trick, Eley Kishimoto first created an exclusive series of prints for Centre Point in 2013, inspired by the building’s original architecture and heritage.

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Private View and Mono Beehive prints by ELEY KISHIMOTO for Centre Point

Almacantar will revive the Grade II-listed building to create 82 exclusive residential apartments with retail and restaurant space, centred on a new public piazza overlooking New Oxford Street. Works are expected to finish in the second quarter of 2017.

Over the course of the revival of Centre Point, Eley Kishimoto’s ambition is to reinforce a meaningful influence on the building and its surrounds, through:

The building wrap, in the studio’s bespoke pattern entitled Private View, was first placed around the tower’s facade in January 2015. Eley Kishimoto’s print will be applied to the facade layer upon layer, rising to 385 feet into the skyline, and the striking artwork will be visible for miles across London.

A new pattern called Mono Beehive will be used on the concrete façade of the affordable housing located on site, working closely with architect Rick Mather.

Graphic patterns, taken from Eley Kishimoto’s capsule fashion collection, will be showcased on an array of surface coverings and soft furnishings in the interiors of the new residential apartments, realised by design company Conran and Partners.

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ELEY KISHIMOTO’s fashion collection for Centre Point sketches

With Eley Kishimoto’s signature fun, light-hearted approach, the reinvention of Centre Point will breathe new life into this historic landmark. The redevelopment will be realised in time for the arrival of the new Crossrail station at Tottenham Court Road in 2019, playing an important role in the rebirth of this central London hub.

Mark Eley of  Eley Kishimoto comments “The power of the pattern is what gives Centre Point its majesty and, having been long inspired by the building, it was a very natural step to embark on this new venture with Almacantar. Our aim is to translate the spirit of the building into our designs, and it’s the iconic design, heritage and location of this landmark that makes this project so exciting for us.”

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ELEY KISHIMOTO’s fashion collection for Centre Point

For press information and images, please contact the Eley Kishimoto team at Caro Communications:

Jeffrey Cheung, Account Director
Lucy Price, Account Manager
T: +44(0)20 7713 9388
E: lucy@carocommunications.com / jeffrey@carocommunications.com
W: www.carocommunications.com
@carocomms

For press enquiries regarding Centre Point, please contact Claire Wood or Laura Gainsford on 0207 260 2700 or email centrepoint@bluerubicon.com