Press Release:
The Future of Craft

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Future Craft retains all the core values of traditional craft – craftsmanship and quality materials – while bringing it up to date with the latest technologies and design innovations. For this unique collection, Heal’s has engaged with a range of talented designer-makers who handcraft and hand-finish each piece, working with luxurious and unexpected materials to create wholly original modern furniture.

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Above:  Nordic bedroom range, Perfectly Imperfect Stool, JAC table

Inspired by the wild Swedish countryside, the new Nordic bedroom range uses raw materials to achieve simple elegance; think hand-finished Italian leather and oak for the bed, and walnut, ash, cherry, maple and Swedish elk leather for the chests (from £395). The raw edging and exposed stitched detailing on the bed, as well as the grain variation of the woods used on the chest, draw upon traditional craft skills resulting in a collection with a natural yet contemporary feel.

Another Heal’s exclusive, Rick Tegelaar’s Constructed Surface Table (£3,295) takes upcycling to new, innovative levels by using waste material – offcuts of plywood – to create a dining table with a striking herringbone pattern. The edges are finely sanded for a flawless finish, emphasising the refined elegance of the design.

“Future craft is certainly something that is emerging within furniture, and also in society; people are interested in the way that a product is made and actually crafted, and we are using those techniques in contemporary designs.” KIRSTY WHYTE, PRODUCT & DESIGN MANAGER 

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Above: Koji dining table and chairs

Campbell Thompson, Senior Furniture Buyer, comments, “The Constructed Surface Table is the embodiment of Future Craft. It is completely unique, making residual ply – essentially a waste material – into something beautiful. There is nothing like this on the market.”

Meanwhile, Gavin Coyle’s JAC tables (£395) are based on traditional craft ideologies. Starting with sawn planks of Douglas Fir timber, the grain of the wood is bookmatched and alternated to give the pattern its symmetry.The table spectacularly showcases the natural beauty and simplicity of the wood grain, with the distinctive appearance of the annual growth rings. An extraordinary amount of skill and attention to detail also goes into each of these handcrafted tables.

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Above: JAC table by Gavin Coyle

Also as part of the Future Craft collection, designer Koji Katsuragi has crafted a dining table (from £1,795) and chairs (from £495 each) from green moist timber. Starting life as a chair created during a bodging competition in a British woodland, the refined design offers a fusion of Japanese design influences and traditional craft; its simple pared- back silhouette references the classic Windsor chair design. The table was created in collaboration with specialist furniture makers Sitting Firm in Lincolnshire. 

Contact Details:

Caro Communications

For interviews and further details please contact Heal’s PR agency, Caro Communications:

heals@carocommunications.com – 020 7713 9388

www.carocommunications.com

@carocomms

Heal’s

Image & loan requests: Lauren Bardini, PR Assistant – pressoffice@heals.co.uk– 020 7896 7553

ENDS

Editor’s notes

Heal’s

Heal’s has been designing, making and selling quality furniture for more than two centuries now, so it’s no surprise that it’s known as ‘the home of modern and contemporary designer furniture’. Starting out as bed-makers in 1810, and later embracing the ideals of the Arts and Crafts movement, Heal’s has a long history of collaborating with prominent designers. It is as passionate today as it’s always been about introducing new ranges, discovering stars of the future and pushing the boundaries of outstanding contemporary design.

www.heals.co.uk

@heals_furniture