Press release, London, March 2014
Heal’s prides itself on its history of discovering and nurturing creative talent. Back in the 1950s, the company was responsible for championing fabric designs by emerging designers of the time including Lucienne Day, Zandra Rhodes and Barbara Brown. Now for the first time since the 1970s, Heal’s has produced an exclusive own-brand fabric collection. Working with both established and up-and-coming designers – each of whom has created an exclusive pattern for Heal’s – the collection celebrates both colour and individuality, drawing inspiration from fabric archives, decorative arts, nature and even jewellery.
Pia Benham, Heal’s Head of Fabric & Design comments: “As part of the relaunch of Heal’s historic fabric department, we wanted to extend our current fabric offering. We hope the new collection will help further strengthen our fabric department’s position as the destination for unique and exciting designs, a place that can inspire our customers and enable them to make their homes a beautiful place to live in. We also wanted to inject fun and excitement into our Heal’s fabric design once again, by working with established as well as emerging designers – in the same way we did in the 1950s and 1960s.”
All fabrics are priced at £45 per metre, available from 1 March 2014. To find out more about this new collection, watch the video here.
Originally designed for Heal’s in 1963, Zandra Rhodes’ Top Brass 2 makes a return in the designer’s signature pink colourway. Created while she was still studying at The Royal College of Art London, the medal motif was inspired by a David Hockney painting and representative of the Pop Art period with its bold colour palette.
The late Diana Bloomfield’s Tea Time truly reflects the 1950s period in which it was first designed. Introduced to the new fabric collection by Heal’s, with the help of Bloomfield’s daughter Julia, Tea Time is thought to be inspired by the illustrated cakes and jellies, featured in Isabella Beeton’s Mrs Beeton’s Book of Household Management. The retro pattern evokes the style of the past while its playfulness gives it a modern quality.
With its rich colours and detailed pattern, Cressida Bell’s Trees is highly decorative. Heavily influenced by the 1930s and 1940s trends, Bell looked to the illustrators of that period such as Eric Ravilious and Edward Bawden, for inspiration. Her design motto is ‘more is more’ rather than ‘less is more’.
Cloud by Emily Patrick is based on one of the designer’s own paintings, a sky study. With Patrick’s strong brushwork creating a tranquil painted effect, Cloud brings an element of nature into the home, breaking down the barrier between the outside and inside. Together with her husband – a mathematician – Patrick carefully calculated the repeat necessary to apply her painting to a fabric.
Paul Vogel’s Stripe series is inspired by Heal’s own archives, but uses Spring 2014’s colour trends to give it a modern twist. Vogel was fascinated by the photography of Miles Aldridge and the illustrations of David McKee, both of whom demonstrate a flair for bright colours. Vogel is known for his signature stripes, playing with proportion and colour to create simple but effective patterns.
When designing her geometric print for Heal’s, Ottilie Stevenson looked to Art Deco jewellery, in particular the shapes and lines created by the gold chain links of 1940s necklaces. Zig Zag exemplifies Stevenson’s love of striking, crisp geometrics, allowing the colours to stand out and make a statement.
Malika Favre’s exotic Peacock Flower is a bold, geometric interpretation of a floral theme. Favre took the form of a peacock as the basis for the colourful abstract pattern, having (poetically) seen one of these majestic birds wandering around her hotel on a recent trip to the French Riviera.
Hvass & Hannibal
Distinctively Scandinavian, Hvass & Hannibal’s Herbarium uses the forest as its main theme. The pattern is illustrative, depicting plants, flowers and trees, which reflects the folkloristic style of the design duo’s work over the years. The pattern also deliberately moves away from the geometric look, to avoid looking too uniform or grid-like.
Lady Jane by Petra Börner is designed to resemble a scattered bouquet of rough cuts from the garden. The idea was derived from horticultural images taken from vintage books. Börner has a unique way of working – cutting the artwork into layers of paper, then scanning and repeating. She contrasts the traditional tone of English Arts and Crafts Movement textiles, with bold Scandinavian lines and sharp colours.
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Heal’s has been designing, making and selling quality furniture for more than two centuries now, so it’s no surprise that it’s known as ‘the home of modern and contemporary designer furniture’. Starting out as a bed-makers in 1810, and later embracing the ideals of the Arts and Crafts movement, Heal’s has a long history of collaborating with prominent designers. Heal’s is as passionate today as it’s always been about introducing new ranges, discovering stars of the future and pushing the boundaries of outstanding contemporary design.