Press Release:
Industrial Innovations: a refined new look

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The industrial trend gets an overhaul at Heal’s in AW14, with the launch of the new Industrial Chic collection. Moving on from the raw finishes that have prevailed in the last few years, the brand has created a group of exclusive ranges that retain the strong lines and modern materials of the rough-luxe look, while adding refinement to the finish.

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Above: Abcaus bedroom range

Reflecting urban architecture, the collection utilises metal, concrete and glass, but offsets and updates these materials with natural wood. Contemporary construction techniques, which build on (and around the idea of) the core strength of scaffolding and the slim, intricate lines of functional pipework, also help to create a clean, urban silhouette. Central to the collection is a new statement bedroom range, Abacus.

Designed in-house, it’s exclusive to Heal’s and draws on the company’s rich heritage. The aesthetic that informs the Abacus range was inspired by illustrations found in the company’s archived catalogues, which date back to 1905. While each piece offers a nod to the Heal’s heritage, they are firmly looking towards the future; rather than cast iron, the metal bed frame is made from satin black powder-coated steel, with raw natural oak spindles on the headboard. Abacus is available in two styles (standard and four-poster), as well as two sizes (king and super king), starting from £995.

“We are so proud of taking something so classic and making it contemporary. Abacus meets lots of Heal’s key values – good design, outstanding quality and really well-made. I love the four-poster version; to me it has a direct link with Heal’s original signage, the sign of the four-poster, which was a well-known landmark in the 19th century.” Jemma Charman, Bedroom Buyer

As the finishing touch, Heal’s has introduced new pieces to its existing own-brand lighting series, Junction. New additions include a floor lamp (£195), table lamp (£135), three-arm chandelier (£195) and pendant (£45) – all of which are available in a copper or black powder-coated finish.

Junction is inspired by industrial piping but created in a sleeker way with a more polished look. The design features bare pipes and an exposed bulb, making a feature of the filament and the bulb itself. The overall design is understated, echoing beautifully the lines of the Abacus collection, which also shares the powder-coated metal finish.

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Above: Brunel furniture range

These new ranges are following on from this year’s successful launch, Brunel, which also forms part of the Industrial Chic collection. Created by London-based designer Rob Scarlett, Brunel is inspired by Heal’s archive pieces, including a space-saving leaning storage unit designed by Robin Day and Clive Latimer in 1948. Crafted from solid oak and steel, Brunel offers multi-functionality and easy assembly; for instance, a mirror that doubles up as a valet stand with a hanging rail and a storage box; and a leaning shelving unit which requires no fixtures, meaning that the furniture can move easily with its owners. Prices start from £95.

CONTACT

For further details please contact Caro Communications: heals@carocommunications.com, 020 7713 9388

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IMAGE & LOAN REQUESTS

Lauren Bardini, PR Assistant: pressoffice@heals.co.uk, 020 7896 7553

EDITOR’S NOTES

Heal’s has been designing, making and selling quality furniture for more than two centuries now, so it’s no surprise that it’s known as ‘the home of modern and contemporary designer furniture’. Starting out as a bed-makers in 1810, and later embracing the ideals of the Arts and Crafts movement, Heal’s has a long history of collaborating with prominent designers. Heal’s is as passionate today as it’s always been about introducing new ranges, discovering stars of the future and pushing the boundaries of outstanding contemporary design.

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