Press Release:
International designer Ilse Crawford opens 100% Design 2015 in its new home Olympia London (23-26 September 2015)

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Ilse Crawford speaks at Talks with 100% Design 2015 (© Sophie Mutevelian)

Ilse Crawford speaks at Talks with 100% Design 2015 (© Sophie Mutevelian)

[London – 23 September] Today internationally renowned designer Ilse Crawford has opened the 21st edition of the UK’s largest design trade show, 100% Design (until 26 September 2015), as part of London Design Festival 2015.

This year’s 100% Design is staged in the dramatic Grand and West Halls of new home Olympia London, showcasing over 400 UK and international design brands. The show is expected to attract over 30,000 visitors from the UK and overseas over the next four days.

William Knight, 100% Design’s show director, comments: ‘We were absolutely delighted to have Ilse Crawford with us today to open the show in our new home Olympia London, and together celebrate such an important milestone in the history of 100% Design.

‘It’s another significant and exciting year for us, bringing our show to a new venue for the first time in 17 years. The natural light, intimacy and high-quality visitor experience at Olympia London, blended with the focused and original content of the show, promises to be a brilliant and stimulating combination.’

Ilse Crawford adds: ‘I’m happy to be a part of this new era for 100% Design. It’s a great stage for combining stimulating programming with a selection of exhibitors focused on the needs of the design industry.’

100% Design 2015, Olympia London (© Sophie Mutevelian)

100% Design 2015, Olympia London (© Sophie Mutevelian)

Industry sections

Staged in the dramatic Grand and West Halls of Olympia London, 100% Design 2015 takes place across two levels and features five distinct sections including Interiors, Design & Build (sponsored by Formica Group), Kitchens & Bathrooms, Workplace (sponsored by SketchUp) and Emerging Brands.

Look out for surface pattern designer Kirath Ghundoo, as well as  British designer Tom Raffield, Korea-based Studio EJ, Icelandic design group North Limited, Argentinian architect designer Natalia Geci, and the 100% Design New Designer Award winner, Mu Hau Kao.

Spectral light by Philippe Rahm for Artemide as part of the Interiors feature (© Sophie Mutevelian)

Spectral light by Philippe Rahm for Artemide as part of the Interiors feature, 100% Design 2015 (© Sophie Mutevelian)

Lighting continues to play a key part at the show, with a dedicated architectural lighting showcase in the Design & Build section. Visitors can also savour the latest designs from an illuminating range of leading manufacturers and designers exhibiting in Interiors – from Original BTC and Mullan Lighting, to Tramonti Art Design, Charles Lethaby Lighting, Designheure and Mambo Unlimited Ideas.

Check out other newcomers including Sé, The Wood Awards, Bette, antoniolupi, Novamobili, Frank Chou Design Studio, Steelcase and Henry Blake Hardware, alongside returning exhibitors, Vitra, Lozi, The Design Guildmark Awards, Isomi, BuzziSpace, Gira, LG Hausys – HI-MACS®, GSI Ceramica and the Cosentino Group.

Tom Raffield, 100% Design 2015 (© Sophie Mutevelian)

Tom Raffield and his Butterfly light, 100% Design 2015 (© Sophie Mutevelian)

Projects and installations

100% Design also features a compelling series of specially commissioned installations. In association with Studio Design UK on creative development, these thought-provoking installations explore the central theme ‘Design in Colour’ and range from a multisensory Half Three Tea Café by Daniel Rous of Fabrica, to a colour-inspired concept space in Interiors featuring WGSN’s Spring/Summer 2016 colour palette, and selected designer furniture from Vitra, Arper, Artemide, Lasvit and Terence Woodgate, among others.

Talks with 100% Design

The show’s renowned talks programme, curated by Caro Communications’ Content Director Claire Barrett, returns this year with a stellar line up of headline speakers, including Ilse Crawford, Yves Béhar and Lyndon Neri.

In the auditorium designed by Anne Kyyrö Quinn, leading figures in architecture and design will be joined by an impressive spectrum of international authorities on colour, including programme co-curator and colour psychologist Karen Haller. In a further feast for the senses, this year’s programme explores the power and importance of smell, touch, taste and sound in design.

Over on the Forum stage, experts will be discussing everything from how to make social media work for you, to how to start a design business.

BuzziSpace, 100% Design 2015 (© Sophie Mutevelian)

BuzziSpace, 100% Design 2015 (© Sophie Mutevelian)

For more information on 100% Design, please visit


For press information and images, please contact the 100% Design team at Caro Communications:

Tish Hamilton, Junior Account Executive

Lucy Price, Account Manager

Jeffrey Cheung, Account Director

T: +44 (0)20 7713 9388



T: @carocomms