Press Release:
Lema presents new 2016 collection at the London Design Festival

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Italian design brand Lema presents the 2016 new collections during the London Design Festival.

Lema’s first company-owned flagship store showcases the latest furniture pieces by internationally acclaimed designers Piero Lissoni, Matteo Nunziati, Christophe Pillet and Francesco Rota.

Eydo daybed by Francesco Rota – Hangar walk-in closet by Piero Lissoni

Eydo daybed by Francesco Rota – Hangar walk-in closet by Piero Lissoni

One year after opening the first company-owned flagship store on London’s Kings Road, Lema has confirmed its position as one of the key players on the UK market. During London Design Festival, Lema will present the new 2016 Collections; among the latest introductions, is GRACELAND by Christophe Pillet; a round table playing on neat and rational shapes, with a nod to vintage charm, it is characterised by a metal structure with strong personality, completed by an elegant shiny lacquered finish top. Also by Pillet, LADY JANE, an upholstered armchair characterised by neat lines that recall the shapes of the ‘50s – a timeless, poetic and at the same time rigorous oiece, for both the home and also for the office.

A bold fluidity defines the EYDO asymmetric daybed by Francesco Rota, one of Lema’s long standing designers. Distinguished by an architectural style, it invites relaxation (as inferred from the name of Greek origin). EYDO comprises a suspended structure in painted bronze and a unique seat and backrest volume that, despite recalling the lightness of a wing thanks to its reduced thickness, envelopes and welcomes the body, offering great comfort. The stitching and leather upholstery completes and adorns the streamlined design.

Glance by Matteo Nunziati

Glance by Matteo Nunziati

Another brand new piece is the GLANCE display cabinet by Matteo Nunziati, which combines the strength of thermo-treated oak with the lightness of crystal, gently framed by a bronze aluminium edge. The LENNOX padded foot-rest pouf with a light bronze metal structure by Gordon Guillaumier is designed to match the lounge-chair presented last year – perfect for an intimate corner in which to sit and enjoy reading or listening to music.

The new DANDY closet by Officinadesign Lema offers a vast range of door finishes, encased in a frame of bronze metal, and completes the new 2016 offer. The panels are available in a selection of different materials: clear glass, screen-printed with a delicate smooth-brushed decor, or upholstered with fabric, leather or wallpaper.

DANDY closet by Officinadesign Lema

DANDY closet by Officinadesign Lema

Lema
While specializing in modular systems for the living/bedroom area throughout its 40 year history, Lema has built a complete range for the home consisting of large furniture systems to chairs, sofas, tables, storage, beds and furnishing accessories becoming a unique partner for architects and designers profiting from Italian manufactured products and Italian lifestyle.

Lema’s modular systems – Selecta and T030 for the living, Armadio al Centimetro and Cabina Armadio for the bedroom – comply with aesthetic and architectural requirements, furnishing unique ambiences and spaces thanks to their solid but discrete presence, perfectly matching with single furnishing units underling the unique brand’s offer mood. In recent years, Lema products have transpired to a lifestyle; a sophisticated and contemporary approach to living: it’s the Lema house, a specific place where design is there, nearly unperceived, matching a lifestyle far distant from conceit and ostentation; a shelter, free from constraint, made up from pieces that create a lived-in atmosphere for environments embracing tranquillity, promoting sharing emotions.

London Flagship Store: Casa and Contract come together to tell the story of Lema’s design heritage
For furniture brand Lema, one of the leaders of ‘Made in Italy’ worldwide, the London store has marked a significant international investment alongside other recent openings in New York, Miami, Los Angeles, Beijing, Shenzhen, Taiwan, Pune, Sydney and Melbourne. Places where the hallmark of Italian design manufacturing is recognised and appreciated, and where the inherent quality and style of Lema’s collections are attracting a growing number of design enthusiasts. The London store represents a significant goal for the furniture company. With over 40 years of experience, nowadays Lema is strongly committed to a plan of international growth. Lema expresses the key characteristics of an innovative industrial enterprise reaffirming itself throughout the years, thanks to its significant Italian manufacturing heritage, high quality finishes, and the refined and understated design aesthetic of its collections along with a unique ability to develop bespoke contemporary solutions.

The Kings Road flagship store designed by Piero Lissoni – Lema’s art director since 1994 – stages the two main identities of the collection, Lema Casa and Lema Contract. Two manufacturing divisions representing two separate but interconnected cornerstones of the Lema brand, united by a common thread: the culture of knowledge, tradition and innovation that has always defined the essence of Italian design and the unique world of Lema’s collections. Thanks to important technological and production synergies developed over time, Lema Casa and Lema Contract jointly represent the brand’s corporate value: being able to satisfy any consumer or professional design brief, both in aesthetic and functional terms. – For this reason, architects and contractors worldwide find in Lema a responsive and strategic partner for large supplies in the multi contract sphere. Lema offers the possibility to commission high quality mass-produced pieces typical of a large enterprise, combined with a specific manufacturing ability that allows the creation of bespoke custom-made solutions.

Distributed over two floors with an area of 400 square metres, the Lema flagship store embodies both the elegant style and relaxing Mediterranean atmosphere that define this brand’s character. The ground floor, with large street-level windows overlooking the Kings Road, houses Lema Casa collections and beautifully showcases the company’s philosophy, based on easy and relaxed-living. The brand’s iconic modular systems and free-standing furniture – which have always been its crowning achievement – are the result of Lema’s enviable collaborations with internationally recognised designers such as Gordon Guillaumier, Francesco Rota, Neri & Hu, Raw Edges, Nendo, Werner Aisslinger, and Christopher Pillet – among others.

The showroom display flows organically to the lower floor, where Lema Contract is located – a bespoke atelier for architects and interior designers, where a dedicated team is on hand to develop custom-made solutions for large-scale projects. A made-to-measure service, also encompassing the Lema Casa collections, is available to suit every need. Lema’s key presence on the contract market – currently registering a volume equal to 50% of its turnover – sees the brand involving in significant multi-apartment and hospitality projects, such as the London Bulgari Knightsbridge Hotel and other prestigious chains such as Hilton, Hyatt Regency and Kempinski. Among the latest London projects, Lema products are present in Cheyne Terrace, Fulham Reach, Holland Green, Neo Bankside, Park House, and The Chilterns developments. Another outstanding project under way is the one for Battersea Power Station. With these strong commissions and important development prospects activated from the London flagship store, Lema continues to interface with the UK market directly, having grown its own market since it first entered a retailers network in 2001.

Contacts
UK Press Office: Caro Communications 0044 (0) 207 713 9388; Marta Bogna-Drew: marta@carocommunications.com

Press Office: Alessia Vallarino, R+W, tel. +39 02 33104675, email: alessia.vallarino@r-w.it

Editor’s notes

LEMA
Among the top interpreters of contemporary Italian style worldwide, Lema was founded in 1970 by the Meroni Family, who still manage the company today, with a strong sense for tradition that dates back to the early post-war years. The group consists of three design collections: home and contract divisions, and the International Office Concept department.

Lema was the first Italian company to develop a load-bearing side-panel system in a variety of finishes, and the made-to-measure wardrobe, to suit individual client’s needs. These two products are symbols of the level of service that the company offers, today complemented by a complete catalogue that includes tables, beds, chairs and all-finishing touches, in addition to the latest upholstery collections. Products with a sophisticated appeal, all characterized by a comprehensive customisation system in order to meet the varying aesthetic and functional demands of the client. In fact, what distinguishes Lema within the international design scene is its strong ability to develop custom-made solutions together with top architects, for some of the most prestigious contract projects that follow the brand worldwide. http://www.lemamobili.com/en