Press Release:
Mid-century Modern: Reinterpreting the classics

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Sleek functionality and a streamlined aesthetic are at the heart of the new Mid-century Modern collection from Heal’s. This iconic look, led by the new Novak range, blends design classics with a contemporary take on mid-century styling, and clean Scandinavian lines with film-noir sophistication.

Kirsty Whyte, Product Design Manager, comments, “Heal’s has been selling mid-century pieces since the style first emerged in the 1950s and 60s. The innovative, forward-thinking ethos applied at the time is still core to Heal’s collections today.”

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Novak king size bed £1895, bedside table £395, tall chest £1395; Hitchcock floor lamp £230

Campbell Thompson, Senior Furniture Buyer, adds, “Our Mid-century Modern collection takes the best of 1950s and 60s styling, and updates it for the contemporary home. These new designs offer the classic lines of mid-century, but with a modern twist – whether it be in material, colour or the way the piece is used.”

Sleek, functional and timeless, Heal’s Mid-century Modern collection pays homage to Heal’s heritage as one of the first British retailers of mid-century design. Classic lines and silhouettes are paired with fresh materials and sophisticated finishes including walnut and brass. A darker element, reminiscent of film-noir, also gives this familiar style a new, dramatic quality.

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Novak dining table £1195, chairs £395 each, sideboard £1695; Hitchcock 3-arm pendant £390, table lamp £150

Developed in-house at Heal’s, Novak is named after one of Alfred Hitchcock’s most famous actors, Kim Novak. Novak includes both dining furniture (from £395) and a bedroom range (from £395) crafted from walnut – a material that was not commonly used for furniture in the 1950s and 60s. The brass detailing also adds a sense of luxury and refinement. With subtle curves and simple lines, Novak effortlessly brings a cohesive mid-century modern feel to any space.

Complementing Novak perfectly is Heal’s new own brand lighting range, Hitchcock. Named after the late film director, Hitchcock embodies a classic mid-century shape and feel but with a pared-back, contemporary finish. Inspired by vintage French and Italian lighting, Hitchcock also shares a similar dark, film-noir quality with Novak. Made of black powder-coated steel, Hitchcock comprises a floor lamp (£230), wall lamp (£110), table lamp (£150) and a three-arm chandelier (£390). Each light features matt black bird-like, dome shades, with brass pivoted joints to help direct the light. These pivoted heads are detailed and intricate, requiring a high level of skill to produce.

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Mistral corner sofa in Heal’s Linen Hessian £3995; Hitchcock floor lamp £230

Another perfect addition to the mid-century modern look is the Mistral sofa. Exclusive to Heal’s and made in the UK, the Mistral range combines chic 1950s style with sleek contemporary lines. Mistral features buttoned and bolstered back cushions and a single foam seat cushion, offering superb comfort and support. The sofa can be upholstered in any Heal’s fabric, and the graceful design is finished off with piping and tapered wooden feet. Prices start from £3495.

Contact Details:

Caro Communications
For interviews and further details please contact Heal’s PR agency, Caro Communications: heals@carocommunications.com – 020 7713 9388
www.carocommunications.com
Jessica Knowles: jessica@carocommunications.com
Jeffrey Cheung: jeffrey@carocommunications.com

Heal’s
Image & loan requests: Lauren Bardini, PR Assistant – pressoffice@heals.co.uk – 020 7896 7553

ENDS

Editor’s notes

Heal’s
Heal’s has been designing, making and selling quality furniture for more than two centuries now, so it’s no surprise that it’s known as ‘the home of modern and contemporary designer furniture’. Starting out as bed-makers in 1810, and later embracing the ideals of the Arts and Crafts movement, Heal’s has a long history of collaborating with prominent designers. It is as passionate today as it’s always been about introducing new ranges, discovering stars of the future and pushing the boundaries of outstanding contemporary design.

www.heals.co.uk