Press Release:
Press Release: 100% Design discovers new materials at Eco, Design & Build

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100% Design, the biggest contemporary design event in the UK, will return to Earls Court London with its 20th edition this September (17-20). The show will be opened by international creator Philippe Starck on 17 September, to coincide with the unveiling of his Flexible Architecture collection for Ceramica Sant’Agostino on Capitol Designer Studio’s stand (Stand E600) in the Eco, Design & Build hall. This key industry section will feature an enticing range of UK and international specialist brands, alongside a SCIN-curated installation in the central hub designed by the overall show designers Thomas.Matthews.

Above (from left): Flexible Architecture by Philippe Starck for Ceramica Sant’Agostino on Capitol Designer Studio’s stand; Blade table by Alexander Purcell Rodrigues for Mykon

Promising innovative content to reflect the key influences which have made London a global design capital, the 20th edition of 100% Design is set to celebrate the show’s overall contribution to the rise of British design in the last two decades, whilst reinforcing the importance, longevity and future of the show. Based upon the central curatorial theme, Serendipity, this year’s 100% Design aims to express the opportunities created by the show – from collaborations to projects and product launches.

100% Eco, Design & Build will see a range of specialists brands exhibit at the show for the first time. Holland-based Mobilane (Stand E380) will unveil its new electricity-free living wall, LivePanel 2.0 at the show, while Mykon (Stand E350) – specialising in architectural panels and surface solutions in the UK – will exhibit its new Blade table by Alexander Purcell Rodrigues, which has been created utilising aluminium honeycomb and newly developed fabrication techniques.

On Capitol Designer Studio’s stand (Stand E600), Philippe Starck will introduce Flexible Architecture, his new ceramic tile collection for Ceramica Sant’Agostino. Flexible Architecture is a system of wall and floor tiles designed to create infinite 3D patterns, by playing with surface and depth in an exciting range of bold colours.

Also launching new collections at the show will be staircase manufacturer Zigzag Design Studio (Stand E2A), exterior flooring supplier Alfresco Floors (Stand E24) and Italian glass window expert Piavevetro (Stand E252).

Zigzag Design Studio creates unique sculptural balustrading for staircases and galleries. Designed by Nick Burborough, these unique ballustrades – cast in solid metals, hand turned in solid timbers and acrylics, and with over 20 different surface finishes – turn any staircase into a sculptural showpiece.

With over 20 years of experience in hard landscaping, Alfresco Floors offers a comprehensive range of maintenance-free 20mm exterior porcelain tiles, while Piavevetro produces handcrafted all glass windows with materials including glass, wood, aluminium, PVC, steel and brass, to obtain unique frames of performances and design.

Meanwhile, The Colour Flooring Company (Stand E330) will return to 100% Design this September, launching its new line of patterned flooring. The flooring specialist produces hardwearing, pure-coloured sheet vinyl and rubber flooring in a range of stunning fashionable colours – made using a phthalate-free eco formula which is 100% recyclable. ITC Natural Luxury Flooring (Stand E15) and Gira (Stand E250) will also return to the show with their latest collections.

Above (from left): ITC Natural Luxury Flooring; Gira Esprit switch range

UK tile specialist BluePrint Ceramics (Stand E11) will return to exhibit Forma, its popular Flaster collection and more, including Hex 3, WoodTech 5 and Stones.

Following on from the launch of its STARON® Solid Surfaces at the show last year, Samsung SDI’s architectural product team (Stand E200) will present its new wildlife-inspired STARON® furniture collection at 100% Design this September; from a hedgehog bench to relax body and soul, to a pair of owl speakers for a soothing sound experience.

Masters of concrete, Lowinfo (Stand E110) will return to 100% Design for a staggering 11th year with its Kast collection. Kast comprises a series of concrete washbasins designed to accentuate the desirable qualities of concrete through striking and sophisticated forms. The basins come with a variety of customisable options for size, colour and style.

Expert in high-tech LED lighting for over a decade, Neonny (Stand E39) will also return to the show with a new series of architectural lighting. Other key brands exhibiting in the Eco, Design & Build hall include Venetian Interiors London (Stand E160), Lazenby (Stand E371), KAZA Concrete (Stand E1) and Oberflex & Marotte (Stand E3).

Design Commission

Designed by 100% Design’s overall show designers Thomas.Matthews, and based on the concept of serendipity, the key hub of this year’s 100% Eco, Design & Build will gather industry experts and materials to explore unexpected unions in, and across, these sectors. The installation, Materials Landscape curated by SCIN (right), will encourage architects and designers to engage with texture, colour, properties of new materials and innovation from across the materials industry. Low key, hands on, show and tell interactions between innovators and visitors will create a space for discovery, inspiration and insights.


Leah Harrison Bailey, Head of Design, Thomas.Matthews, comments, “Our brief for the installation is to create an exciting landscape of geometric shapes, inspired by geology and the tactile nature of materials.

“We wanted to show how materials will change the way we think about the future, so we have worked closely with SCIN materials gallery to select relevant collaborators who will present their ideas and thoughts in a relaxed show and tell style. The hub will be built from recycled materials, and it will be interesting to see how it can be re-used on subsequent projects and take on a second life.”


For press information and images, please contact the 100% Design team at Caro Communications:

Berna Sermet, Director
Jeffrey Cheung, Account Director
Lucy Price, Account Executive

T: +44 (0)20 7713 9388
T: @carocomms

To access the 100% Design Drop Box folder, please follow this link

Also share with us your favourite memories of 100% Design from the last 20 years on Twitter, and use the hashtag #100percentmemories.

Notes to Editors

Dates for 100% Design 2014
Wednesday 17 September – Saturday 20 September 2014
Earls Court, London

100% Design will be open to the public on Saturday 20 September. Children under 16 will not be admitted on trade days. Seminars are free to attend.

Registration now open

Media 10
100% Design London is owned and staged by Media 10 Ltd, owners of the world’s most influential design magazines and events. Media 10 has fast become one of the leading players in the global events industry as a result of the hugely successful Grand Designs Live, Clerkenwell Design Week and The Ideal Home Show.