Robert Welch Designs is to create a giant, metre-long replica of its iconic Campden toast rack for the major new exhibition Britain in the Fifties: Design and Aspiration at the Compton Verney art gallery, Warwickshire (9 July – 2 October 2016).
The exhibition will see the giant Campden toast rack perched on top of a stand replicating its original 1956 packaging, and positioned in the atrium to greet visitors as they arrive.
Britain in the Fifties explores the history of post-war design through the experiences of the average British couple. The 1950s was a time when Britain, emerging from years of austerity and rationing, led the world in the quality and innovation of its decorative and applied arts, and when good design became affordable for all.
The exhibition looks at all aspects of 1950s design, both inside and outside the home: Robert Welch’s original Campden range of products will be displayed alongside Lucienne Day’s furnishing fabrics, Horrockses’ dresses, Ken Wood’s Kenwood Chef and Alec Issigonis’ Mini, in an examination of design in Britain sixty years ago.
Robert Welch’s iconic toast rack design is symbolic of the design innovation of the era, and to mark its 60th anniversary this year, the award-winning product has been reproduced as a limited edition. Crafted from Sheffield stainless steel, the toast rack (£40) will be sold in the Compton Verney shop alongside a range of modern breakfast homeware products from Robert Welch Designs.
Britain in the Fifties: Design and Aspiration runs from Saturday 9 July – Sunday 2 October 2016, at Compton Verney, Warwickshire, CV35 9HZ.
For more information or imagery, please contact the Robert Welch team at Caro Communications:
Lizzie Colville, Senior Account Manager
Jeffrey Cheung, Account Director
T: +44 (0) 20 7713 9388
For more information, interviews and images from Compton Verney, please contact Tracy Jones at Brera PR & Marketing.
T: 01702 216658 / 07887 514984