Press Release:
Roche Bobois collaborates with Philippe Maidenberg to create ‘Dreamer’s Lounge’ for Holiday House London

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Roche Bobois, the purveyor of French ‘Art de Vivre’, has collaborated with internationally-acclaimed architect, Philippe Maidenberg, to create a ‘Dreamer’s Lounge’ for the first-ever Holiday House London. Holiday House, a celebrated American designer showhouse benefiting breast cancer research, will make its UK debut on 9th November 2017. The exhibition, which celebrates its 10-year anniversary, will bring together 25 leading designers to transform the different rooms of a dedicated house in St John’s Wood.

Located in the attic, ‘Dreamer’s Lounge’ has been imagined as a tribute to Supertramp’s legendary frontman, Roger Hodgson. The main vision behind the room was to create a sanctuary where Hodgson would come to relax, write and compose music and most importantly dream. Each piece in the room contributes to the overall concept of this dreamer’s paradise – taking centre stage in this place of inspiration is Roche Bobois’ iconic Mah Jong sofa, which provides the ideal cocoon of comfort and creativity.

Roche Bobois is one of the main actors in the world of the design. Our collaboration on this project felt very natural and easy. Roche Bobois gave me a lot of freedom, but also, the support of a great team. Using the Mah Jong sofa was like a playground to me,” explains Philippe Maidenberg.

Designed by Hans Hopfer in 1971, the Mah Jong modular sofa system is a signature design of Roche Bobois’ collections. A sofa based on the complete freedom of form and function, the Mah Jong is made up of modular elements that can be combined, aligned or stacked, allowing for infinite options of composition and experimentation.

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To complete the design Hodgson’s lyrics have been painted across the walls and floor in a beautiful cloud-like shape. Maidenberg also incorporated leading technology trends such as virtual reality, 3D surfaces, sculptural lighting and an interactive   musical   experience.

Holiday House London will open the doors of two vast houses currently for sale, located in St. John’s Wood, North West London. It will be open 7 days a week, from November 9th – December 10th.