Case Study: Glenn Howells Architects
Caro Communications was appointed in 2006 to promote the Savill Building and has since worked carefully to establish Glenn Howells Architects’ London base without losing sight of the practice’s strong links and presence in Birmingham. Founding Director, Glenn Howells, plays a prominent role in the city not only as an architect but also as an ambassador for the West Midlands, Chair of the IKON Gallery and of Made (Midlands Architecture in the Designed Environment) and is more broadly an advisor to Birmingham Council. Caro Communications has worked hard to achieve substantial profiles of Glenn Howells in Building, Property Week and the Financial Times, maintaining a balance of the practice’s important role in Birmingham whilst ensuring the work of the practice in London has equal exposure.
Our high profile campaign to launch the Savill Building, a structure defined by a delicately undulating timber roof that stands in Windsor Great Park, culminated in the building being shortlisted for the Stirling Prize in 2007. This gateway to the park attracts more than half a million visitors a year, twice as many as expected when the Crown Estate commissioned the building in 2006.
Since then, Caro Communications has continued to sustain the practice’s profile commercially as well as supporting Glenn Howells to contribute to the London architectural community within professional organisations such as the BCO, RIBA and New London Architecture. We have promoted a range of high profile projects including the inspiring Triangle housing development in Swindon for Kevin McCloud’s Hab Housing development company, the highly sustainable Severn Trent Water’s new headquarters in Shropshire, and the National Arboretum project currently in progress in Staffordshire.
Case Study: Studio Fuksas
In November 2013 Caro Communications was appointed to launch the extraordinary new Terminal 3 of the Shenzhen Bao’an International Airport by Studio Fuksas, just three short weeks before the airport opened.
The brief comprised overseeing press trips for the official opening as well as acting as the international press office for all Fuksas Shenzhen airport related enquiries. This demanded the immediate creation of an international press campaign and set up of in-depth features on both the airport and the practice.
Our aim was to gain significant coverage in as many regions as possible with specific attention to Europe, South America and the Middle East. Caro Communications was successful in achieving 188 pieces of coverage, comprising six front covers and items appearing in every continent and across a total of 34 countries.
From an airport over 1.5 km long to designs on a considerably smaller scale, Caro Communications was further tasked with promoting a mixture of projects including a range of jewellery and a publication. The resulting publicity focused more on the people behind the projects, gaining coverage in UK based publications including Telegraph Luxury, Blueprint and Alto Magazine.