Case Study: Sir John Soane’s Museum
The Sir John Soane’s Museum approached us in 2013 to help connect its core message with a wider, culturally engaged audience. Caro Communications was asked to manage the PR activities of three key areas of the museum: its rolling programme of exhibitions, which draws on the museum’s own collection and focuses largely on issues around architecture and archaeology; the appointment of its new director, Abraham Thomas; and the development of its new commercial arm. Through a series of networking and press events, high-profile collaborations, and wider reaching media exposure, Caro Communications is involved in the shaping of the museum’s public profile to peers, patrons and the public. The press interest generated around the exhibition Alan Sorrell: A life reconstructed, charting the oeuvre of early 20th century artist Alan Sorrell, for example, brought to the museum a recognition never before achieved, and reached out to new audiences, increased footfall, and put the museum firmly on the map of London’s top cultural venues.