Case Study: Bethan Gray
Caro Communications began working with British designer Bethan Gray in 2012 when she was working in high-end design but wanted to move into luxury. We devised a strategy to debut her G&T collection, which included the launch of her eponymous brand at Clerkenwell Design Week. We also steered the development of her acclaimed exhibition, Inside Design, by introducing Bethan Gray to Professor Catherine McDermott, Kingston University’s Director of Curating Contemporary Design; the resulting student workshop created the show’s narrative. We generated significant social media interest in the exhibition through inviting more than 20 design bloggers on a personal tour led by Bethan Gray.
Caro Communications was proactive in creating a number of opportunities for Bethan that included collaborating with stone specialists, Lapicida, for Wallpaper Handmade, an annual exhibition in Milan of one-off commissions. This project catapulted Bethan Gray into high-end media and exposed her to new markets in the US.
In 2013, Bethan Gray was awarded Elle Decoration Best British Designer in its British Design Awards, demonstrating her increased profile and influence in response to the work undertaken over the past year by the agency.