Case Study: Saint Martins Lofts
Housed in the former home of Central St Martins School of Arts and Design, The Saint Martins Lofts development is a joint venture between property developers Aquila House Holdings and Noved Property Group. Caro Communications was brought in to develop a PR campaign raising awareness of the development in property and lifestyle press in the UK and internationally, with a particular focus on audiences representing prospective buyers. Maximising exposure on the cultural heritage and astonishing array of Central St Martins alumni, Caro Communications has been pivotal in coordinating press activities with Jones Lang LaSalle and Foyles PR.
Working with a focused group of high-end media in consumer and trade sectors to generate awareness, Caro Communications has been instrumental in creating a network of cultural and interiors advocates and collaborators for the project. Positive publicity surrounding the unveiling of a building wrap, designed by Rebecca Hendin and celebrating the building’s ongoing status as a cultural landmark, was a highlight in the first stage of the strategy. In addition to more traditional media liaison, Caro Communications has developed a sophisticated social media presence and advised on the content of The Saint Martins Lofts website.