Retail

We work with many types of retailers from those with an incredible heritage such as Heal’s to young online retailers like Clippings.com. We’ve launched flagship stores in London for global brands including Fritz Hansen and Molteni&C Dada. What unites all these clients is the radically and constantly shifting retail landscape in which they operate, with each keen to reach new audiences as well as sustain existing ones. Our wide contacts and client list beyond the sector means we facilitate mutually beneficial new relationships, as well as impart some fresh thinking into how to communicate effectively.

Case Study: 19 Greek Street

Established by Marc Péridis, creative director of the design studio Montage,this six-floor Victorian townhouse in the heart of London’s Soho is a centre for distinctive design narratives bringing together handpicked pieces from international design studios.

Caro Communications was commissioned to launch 19 Greek Street as the capital’s hub for craft, excellence and socially responsible design, and its director, Marc Péridis, as a spokesperson for design and sustainability. Our focus was on storytelling, craft and social responsibility, which we communicated through a broad range of initiatives. From organising a high-profile launch party during the London Design Festival in collaboration with Wallpaper, to press breakfasts and private views of the many and varied exhibitions, Caro Communications delivered a highly successful and targeted campaign.

Highlights include a collaboration with Marc by Marc Jacobs and magazine Interni/Grazia Casa to organise the launch of the ‘Re-Imagined’ collection by Nina Tolstrup with Marc by Marc Jacobs during the Milan Furniture Fair. Thevent was complemented by a major press and influencers lunch at the Marc Jacobs café in Milan, and a press and consumer launch party in the evening.

19greekstreet.com

Case Study: Heal’s

In 2013 Heal’s underwent an extensive rebranding led by new chairman Will Hobhouse, and Caro Communications was asked to help repositioning the 200-year old retailer by attracting new and established customers to the store.

Alongside using Will Hobhouse as spokeperson at a series of lunches and dinners with key editors and designers, we communicated core messages to the media in the approach to the official launch during London Design Festival, for which we coordinated a party for 200 press, opinion formers and press, a collaboration with the Evening Standard.

We also presented key buyers as experts to the media, enhancing Heal’s public profile as a place for carefully curated product ranges, and used other launches and collaborations, such as Heal’s Discovers, to generate regular news stories resulting in greater footfall and maintained interest in the store.

heals.co.uk