For London Design Festival, leading Italian furniture manufacturer Natuzzi has invited three contemporary UK-based designers renowned for their graphic, vibrant approach to design, to reinterpret its iconic performance recliner, the Re-vive chair.
This exciting and immersive brand experience event will take place at Natuzzi’s flagship showroom on Tottenham Court Road, and will take over the main window for the duration of the Festival.
The three designers are Camille Walala, Eley Kishimoto and Patternity. Purveyor of powerful positive digital print, Camille Walala has worked internationally to transform spaces with her voluminous, bold spatial designs. For Natuzzi, she will translate her dynamic POP pattern to the chair using vinyl stencils, to reinterpret the chair in a playful and fun way.
Known as “The Patron Saints of Print”, design duo Eley Kishimoto have applied their vibrant patterns to a variety of projects from fashion and interiors to diverse architectural and design collaborations. For Natuzzi, Eley Kishimoto aims to explore personalised space, and acknowledge the humour and enjoyment that is experienced while relaxing. Drawing on the narrative of a graphic Eley Kishimoto print, their design will enhance the user’s experience of the chair, while simultaneously affecting the visual aesthetics of the chair when it stands alone.
Lastly, Patternity will centre its design on the interweaving roots of the Natuzzi olive tree symbol. From this starting point, Patternity has created a flowing marble pattern, highlighting the qualities of the material and its natural beauty and elegant balance. The pattern will be created specifically for the Re-vive chair, to celebrate the elegant ergonomics of the design, and applied to its surface to spectacular effect.
The installation will run for the duration of London Design Festival, from 17 to 25 September, at Natuzzi’s flagship store, 80-81 Tottenham Court Road, London, W1T 4TE. For further information please contact Marta Bogna-Drew, email@example.com