Designed to coincide with the practice’s 5th anniversary the identity and website ‘reflects our profession as landscape architects but also the way we, as Spacehub, work’, says practice founder Giles Charlton.
‘The dot unit is graphically strong of course, but it also conveys qualities inherent in our approach – energy, flexibility and collaboration: more than the sum of its parts with individual gestures contributing to a greater whole.’
It’s also highly adaptable to suit a wide range of applications, as seen at Spacehub’s launch party in Shoreditch.
Having worked on a number of other architectural identities in recent months, SEA’s Creative Director Bryan Edmondson believes that as clients, architects in particular challenge them to do some of their most creative work.
‘Architects understand the power of good design, because that is what they sell. They relate to the visual impact of what we present, and if something is not quite right they will tell us. Their clients are buying their design services, so their own identities have to work hard in conveying that knowledge and expertise.’