Vitra and Camper join forces for a pop-up retail project

To coincide with the new ‘Making Africa’ exhibition opened at the Vitra Design Museum this year, Vitra has joined forces with Spanish shoe company Camper to launch a pop-up retail project on the Vitra Campus.

Vitra-&-Camper-pop-up-project

Vitra & Camper pop-up project on the Vitra Campus

Situated inside the Buckminster Fuller designed Dome, the retail project – created by African architect Diébédo Francis Kéré – provides a global platform for exploring and experimenting with new retail concepts, both physically and digitally; from the display of Camper’s new Africa-inspired A/W 2015 collection, to an array of digital displays featuring product information and full-size scanners that take precise measurements of a customer’s feet. For optimum comfort, you can also order a customised insole based on your individual foot shape, highlighting the importance of traditional shoemaking in an increasingly globalised market.

Vitra Campus, Weil am Rhein, until 30 September 2015

www.vitra.com

www.camper.com