Vitra daringly changes up its 100% Design stand every two hours

Dramatically highlighting the interchangeable work modes of its new products – Hack and Allstar by Konstantin Grcic, Workbays by Ronan & Erwan Bouroullec, and Super Fold Table by Jasper Morrison – Vitra will demonstrate the benefits of flexible workspaces by transforming its stand layout at 100% Design every two hours throughout the show.

Belleville collection by Ronan & Erwan Bouroullec for Vitra

Belleville collection by Ronan & Erwan Bouroullec for Vitra

The Vitra stand (W330) will also host a seminar on ‘The Purpose of the Office’ on Thursday 24 September at 6.30pm, with Head of Research and Solution for the Office, Raphael Gielgen, followed by a guided tour of the show.

Elsewhere, Vitra will launch the Belleville collection by design giants Ronan & Erwan Bouroullec at designjunction, and will be taking part in the show’s annual charity project, ‘A Child’s Dream’. Over in Harrods, Vitra celebrates its fertile collaboration with Charles and Ray Eames through a special showcase of timeless, mid-century modern design.

vitra.com/en-gb/content/london-design-festival