Press Release:
VitrA launches Plural – a new bathroom collection created in collaboration with Milan-based designer Terri Pecora

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Plural collection designed by Terri Pecora for VitrA

Leading bathroom brand VitrA has collaborated with Milan-based American designer, Terri Pecora, to create a striking new collection that was unveiled at Salone del Mobile this year. Celebrating wellness and the joy of spending time in the bathroom, Plural is inspired by the heritage of communal bathing spaces and rituals, introducing the bathroom as a social hub where people meet and reconnect with themselves, their close friends and family.

The Plural collection presents the bathroom as an informal living space in its own right by making it the new heart of the home. Terri has conceived organic-shaped design elements that can be used in multiple combinations to form a personalised intimate setting. The neutral colour palette and wood finishes, which are not usually seen within a bathroom environment, bring a sense of warmth and domesticity.

“The Plural collection celebrates a new modern ritual, a contemporary version of shared bathing spaces. I like to call it ’shared intimacy’.”  – Terri Pecora

Plural collection designed by Terri Pecora for VitrA

VitrA’s collaboration with Terri Pecora aims at reinterpreting the traditional bathroom lay-out and encourages new ways of utilising the space. A key feature is the layering and grouping of different furniture pieces that enable them to work together in overlapping heights, colours and dynamic configurations. Some of the basins can also be regrouped at the centre of the room as a contemporary nod to the communal basins used in public washing spaces.

The collection introduces three innovative syphon solutions – one allows the ceramic basins to be placed at various angles as an alternative to the conventional positioning by the wall, encouraging users to face each other and engage with their surroundings. Another has been designed specifically to enable washbasins to be mounted in an open bathroom space while retaining a clean and minimalistic look. The third allows for the fitting of column basins at free angles in the room instead of the more common 90° angle to the wall.

The range also includes two mirrors – one is vertical and can rotate between two basins, while the other is horizontally shaped and angles towards the wall at one end for multiple positioned viewing.

“At VitrA, we wanted to create a new methodology that responds to the recent evolution of the bathroom ritual. We focused on the time spent in the bathroom and our interaction within the space rather than the products. This investigation led us to work with Terri Pecora on the design of the Plural collection, which reinterprets the bathroom as a social hub.”- Erdem Akan, Design Director, VitrA

ENDS

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