Press Release:
100% Design celebrates its 20th edition with an opening by Philippe Starck (17-20 September 2014)

As the driving force of creativity and commerce during London Design Festival, 100% Design will return this September (17-20), celebrating its 20th anniversary. International creator Philippe Starck will open the show on 17 September, to coincide with the unveiling of Flexible Architecture, his new ceramic tile collection for Ceramica Sant’Agostino on Capitol Designer Studio’s stand (Stand E600). 100% Design 2014 has also secured the presence of a range of leading names in the design and creative industry – from Heal’s and Vitra, to Jaime Hayon, El Ultimo Grito and Nina Tolstrup. This special edition, staged over 22,000 sq m within Earls Court London, will mark the show’s last appearance at this iconic venue before moving to Olympia London in 2015.

Philippe Starck (©Jean-Baptiste Mondino)

Philippe Starck (©Jean-Baptiste Mondino)

As the biggest design event in the UK, 100% Design is always known for its leading position in commissioning thought-provoking editorial content, to question, inform and invigorate the design community. Since the show was first staged in a tent off King’s Road (London) in 1995, it has gone on to become the benchmark event for promoting design excellence and creativity, both within and outside the UK. 100% Design also continues to attract a record number of UK and international visitors year-on-year, and this year it has increased its overall exhibition space by 20%.

Promising innovative content to reflect the key influences which have made London a global design capital, the 20th edition of 100% Design is set to celebrate the show’s overall contribution to the rise of British design in the last two decades, whilst reinforcing the importance, longevity and future of the show. Based upon the central curatorial theme, Serendipity, and supported by the lead creative, Design Kaleidoscope, this year’s 100% Design aims to express the opportunities created by the show – from collaborations, to projects and product launches.

100% Design 2014 will comprise four key industry sections – Interiors, Kitchens & Bathrooms, Workplace and Eco, Design & Build. The ever-popular Emerging Brands -with 30% increase in exhibition space this year – will also return, showcasing new design talent, alongside International Pavilions – featuring an array of innovative designs by creative practices from around the world.

Furthermore, as a leading commissioner of creative content to encourage thoughts, discussions and interactions, 100% Design has commissioned a group of outstanding design teams – led by show designers Thomas.Matthews – to produce thought-provoking installations for the central hubs of the industry sections. The show’s long-established design excellence will further extend to the dramatic entrance tunnel, central bar (sponsored by OIKOS), restaurant and VIP lounge – all of which will be designed by Studio Design UK. Meanwhile, the auditorium – home to Talks with 100% Design – will be designed by El Ultimo Grito and host an exciting series of live debates and seminars over four days. The talks programme, curated by Claire Barrett, will boast a range of international speakers including Jaime Hayon, Nina Tolstrup, Maxim Velcovsky and Eric Klarenbeek.

Nina Tolstrup

Nina Tolstrup

To mark its 20th edition, 100% Design 2014 will also present a range of celebratory events – from an integrated timeline around the central bar designed by Studio Design UK, to a curated exhibition – entitled Design Kaleidoscope – showcasing 20 iconic design products launched at 100% Design.

William Knight, Show Director comments, “100% Design has achieved so much in the last 20 years – from starting as a boutique UK design show, to now becoming an international event with an extensive global reach.

“Despite the increase in both scale and visitor numbers over the years, 100% Design stays true to its long-standing commitment to design, innovation and quality. The show continues to offer an unrivalled platform for aspirational design brands, as well as emerging young designers, to showcase their talent and creativity. Our visitors come to the show not only to see new ideas and innovative products, but to connect with others – whether they be fellow visitors or exhibitors.

“This year’s 100% Design will celebrate its legacy but also look ahead to see where design will take us in the next 20 years. In addition to another great line-up of exhibiting brands, the central hubs of our key industry sections will fully encapsulate the unique position of our show in the global design industry, as a leading commissioner of thought-provoking features that engage, inspire and inform.

100% Design 2014 will be one of our best shows yet with the highest standard of design, and we look forward to celebrating this milestone with everyone who has been part of the show history this September.”


Showing for the first time, Heal’s (Stand L310) will launch the 2014 edition of its Heal’s Discovers collection at 100% Design. In line with its long-standing commitment to discovering and nurturing young design talent, the UK furniture retailer will showcase the new work of this year’s winners at the show. Exclusive to Heal’s, these include the Rickard stool by Phil Luscombe and Josh South (Northumbria University), Maya side table by Tom Parfitt (National School of Furniture), Turn furniture and lighting collection by Ester Comunello (Bucks New University), and the sand cast stools by Sam Lloyd (Kingston University).


Heal’s Discovers – Maya side table by Tom Parfitt

Swiss design maverick Vitra (Stand L110) will present a variety of new products from its Home Collection 2014, which includes fresh, contemporary designs by Edward Barber and Jay Osgerby and Jasper Morrison, in addition to a selection of carefully updated classic pieces. Pad Home (Stand L202) will showcase its latest wallpaper ranges including the newly launched NLXL wallpaper series by Studio Job, as well as a lighting range by Graypants.


Pad Home – NLXL wallpaper series by Studio Job

While UK-based furniture craftsman Paul Kelley (Stand L308) will return to 100% Design this year with his new collection, young designer-makers including Decode London (Stand L122), Barnby & Day (Stand L326) and Young & Norgate (Stand L120) will present their latest ranges in the Modern British area, alongside Isidore (Stand L52), Insidherland (Stand L356) and Aura Interiors (Stand L350).

100% Design 2014 will also see a strong presence of British craft makers. Cornwall-based glass artist Jo Downs (Stand L12) will unveil her new handmade Shoaling Fish collection, while established pottery maker from Stoke-on-Trent, 1882 Ltd (Stand S19) – now led by Emily Johnson and her father Christopher – will host a UK debut of its new ceramic range, Indigo Storm by Faye Toogood and its latest Homemaker series by Eyal Burstein.

Naomi Paul

Naomi Paul

Lighting continues to play a key part at 100% Design, and this year’s show has secured a strong line-up of lighting brands once again. While British rising star Naomi Paul (Stand L224) – also a newcomer to the show – will bring her signature hand-crocheted, spun pendants to 100% Design, Argentina-based Weplight (Stand L33) will showcase its latest lighting collection using flexible wood veneers, creating intriguing sculptural forms and unparalleled aesthetic flair. Polish handmade glass expert Baranska Design (Stand L260) will present its new Wave glass lamp, and Danish brand Ebb & Flow (Stand L5) will launch its new Speak Up! table lamp inspired by an old-school stage microphone.



Other key lighting companies to look out for include Delightfull (Stand L1), Original BTC (Stand L50 and L200), Davey Lighting (Stand L50 and L200) and Mullan Lighting (Stand L152).

This year’s Interiors hub will highlight the challenging yet liberating journey of a designer-maker, with an installation – entitled The Maker Carousel – by design studio Mette. Drawing on the creative process and flow of ideas, this striking feature will encompass technology, craft, materials and creativity, offering a space where anything is possible. This installation will allow visitors to participate in the process of making, whilst having access to tools, materials and insights into design and production.

Kitchens & Bathrooms

At 100% Design 2014, high-end kitchen specialist Piqu (Stand K312) will launch a new furniture collection, Vinculum, and Poggenpohl (Stand K242) will bring its P’7350 kitchen to the UK for the first time. Both bulthaup by Kitchen Architecture (Stand K110) and LG Hausys’ HI-MACS® (Stand K212) will return to the show this year; the former will present its b2 freestanding kitchen, while the latter will showcase its futuristic kitchen island, The Sky is the Limit, designed by Xavier Bonte.


LG Hausys’ HI-MACS® – The Sky is the Limit designed by Xavier Bonte

German bathroom manufacturer Keramag Design (Stand K132) will also return this year with its new range of super slim shower trays and a slim-line cistern unit. Italian bathroom specialist Zucchetti.Kos (Stand K330) will exhibit at the show with its Agorà collection designed by architects Ludovica and Roberto Palomba, while Teuco (Stand K210) will preview its new Carlo Colombo designed Academia collection.



Following the launch of its international design award, Shape The Future of Black, DuPont™ Corian® (Stand K300) will announce the winning designs and host its award ceremony at 100% Design. Norway-based Lundhs (Stand K261) will present a selection of natural stone chosen specifically for kitchen worktops, while Polish ceramic tile manufacturer Ceramika Paradyz (Stand K143) will join the show for the first time with its Agat collection.

Other key Kitchens & Bathrooms exhibitors include Italian stone specialists Antolini Luigi(Stand K340), Spanish porcelain manufacturer Apavisa (Stand K120), London-based kitchen showroom Tisettanta (Stand K200), and bathroom manufacturers Catalano (Stand K330), Kolpa (Stand K37) and Porcelanosa (Stand K240).


Specialising in ergonomically designed office chairs, Bestuhl UK (Stand O12) will launch its new J2 and Jcon range of seating exclusively at 100% Design. Meanwhile, Dutch contract furniture specialist Casala (Stand O112) will showcase an array of chairs and tables, including Monolink – the company’s first chair that allows for both linking and stacking.

Bringing high technology to 100% Design, CMS Ergonomics (Stand O360) will present its latest innovation, aircharge – providing wireless charging solutions for the office, home and public spaces.


CMS Ergonomics – aircharge

Joining the show for the first time, Nowy Styl Group (Stand O110) will explore the collaborative working environments, with the introduction of its new Hexa Media Pods and Sand units. Another newcomer to the show, Dataflex (Stand O45) will share its stand with Mauser which will present its new element.x office storage system.

Returning to the show this September, Danish coffee machine expert Scanomat (Stand O6) will launch the Home Edition of TopBrewer, the world’s first iPhone/iPad controlled coffee machine. Also making a return to the show is Soundtect (Stand O300), which will preview two new acoustic panels for walls and ceilings, including Morse and Class.



At 100% Design 2014, Contour Design (Stand O152) will present its new armrest for the desk, Arm Support RED, while office chair specialist Topstar (Stand O130) will showcase its latest ranges including W1 and W7.

Other key exhibitors at Workplace include BN Office Solution (Stand O110), Isomi (Stand O220), Boss Design(Stand O210), BuzziSpace (Stand O120), Terence Williams Design (Stand O302), Signbox (Stand O260), European Furniture Group (Stand O305) and Edge Design (Stand O140).

The central hub of this year’s Workplace section will be designed by NBBJ,an international architecture and design practice responsible for some of the most innovative projects – commissioned by major global companies such as Google, Amazon and Samsung. The hubaims to highlight the multi-disciplinary nature of workplace, as well as the social importance of the modern office environment. The feature will reflect the fusing of hospitality and working environments, an emerging trend that is increasingly informing workplace design. Taking inspiration from a hotel lobby, the hub will offer a true networking and social space during the show, a concierge service and a gateway to serendipity.

Eco, Design & Build

A range of eco specialist brands will make their first appearance at 100% Design 2014. Holland-based Mobilane (Stand E380) will unveil its new electricity-free living wall, LivePanel 2.0 at the show, while Mykon (Stand E350) – specialising in architectural panels and surface solutions in the UK – will exhibit its new Blade table by Alexander Purcell Rodrigues, which has been created utilising aluminium honeycomb and newly developed fabrication techniques.

International creator Philippe Starck will introduce Flexible Architecture, his new ceramic tile collection for Ceramica Sant’Agostino on Capitol Designer Studio’s stand (Stand E600). Flexible Architecture is a system of wall and floor tiles designed to create infinite 3D patterns, by playing with surface and depth in an exciting range of bold colours.


Capitol Designer Studio – Flexible Architecture by Philippe Starck for Ceramica Sant’Agostino

Also launching new collections at the show will be staircase manufacturer Zigzag Design Studio(Stand E2A), exterior flooring supplier Alfresco Floors (Stand E24), and Italian glass window expert Piavevetro (Stand E252).

Meanwhile, The Colour Flooring Company (Stand E330) will return to 100% Design this September, launching its new line of patterned flooring; both ITC Natural Luxury Flooring(Stand E15) and Gira (Stand E250) will also return to the show with their latest collections.


The Colour Flooring Company

Designed by 100% Design’s overall show designers Thomas.Matthews, and based on the concept of serendipity, the key hub of this year’s Eco, Design & Build section will gather industry experts and materials to explore unexpected unions in, and across, these sectors. The Materials Landscape installation will encourage architects and designers to engage with texture, colour, material properties and innovation from across the materials industry. Low key, hands on, show and tell interactions between innovators and visitors will create a space for discovery, inspiration and relaxation.

Emerging Brands

100% Design continues to offer a global platform for young design companies from around the world to launch their products and services, and this year’s show is no exception with a carefully curated selection of new exhibiting brands.

Renowned for their Re Rag Rug project in 2013 – using old clothes and 12 different textile techniques to make 12 individual rugs without using a loom, Swedish designers Katarina Brieditis and Katarina Evans of Studio Brieditis & Evans (Stand D3) will unveil their first re-produced Re Rag rugs, Kasuri and Squeeze – made of waste and excess from the t-shirt industry in India – at 100% Design.


Studio Brieditis & Evans

Also fascinated by the use of unexpected materials combined with first-class craftsmanship, MASAM (Stand D41) is a new brand established in France in 2014. The founders, Said Njeim and Marianne Guély, will present a new collection at 100% Design, which uses folding and unfolding techniques to experiment with new materials; these range from combining translucent alabaster with Japanese paper, to mixing fine leathers with wood and brass.



Meanwhile, founded in 2013 by Danish architects Lærke Rune and Henrik Ilfeldt, Korridor Design (Stand D38) will showcase a series of candleholders that are cast using pigmented cement, meaning that each one of them will have its own unique surface. The candleholders will be shown alongside the company’s new Tumbling lamp.

Korridor Design

Korridor Design

Canadian designer Löic Bard (Stand D26), who grew up in Tokyo, will bring his new furniture collection to the UK at 100% Design, while UK-based Dar Leone (Stand S9) will launch its third textile range, Cocody, which has been inspired by the West African heritage of its founder, Isatu Funna.

Known for its use of colour and materials, CoucouManou (Stand D33) – set up by Nell Beale in Bath – will launch two new Black Walnut cabinets and a new choice of rich colours for its existing Circles mirrors. Meanwhile, Cornwall-based designer Lucy Turner (Stand D21) will showcase a new range of handmade, solid wood cabinets, entitled The Birds of Paradise, featuring an original marquetry design on the doors.



Lighting company Stableford’s (Stand D32), Mexican interior design studio Jakob Gomez (Stand D10) and Belgian furniture manufacturer format (Stand D12) are also some of the exciting new brands exhibiting at 100% Design this year.

International Pavilions

100% Design will return once again with its International Pavilions, occupying 3,000 sq m of space within Earls Court 1 and bringing together some of the best creative talent from around the world. Argentina, Estonia, Italy, China, Kuwait and Pakistan are among some of the confirmed design regions taking part this year (*more regions to be announced), and Tamma Design – founded by Estonian designer Johanna Tammsalu – will be representing its home country’s pavilion.

This year’s International Pavilions will also provide a secondary event space, The Arena. Designed by 100% Design’s in-house team, this dedicated space – open to visitors – will host a range of talks, presentations, meetings and business networking events during the show.


Pakistan – Coalesce Design Studio

Tamma Design

Estonia – Tamma Design

Talks with 100% Design

This year’s show auditorium – home to Talks with 100% Design – will be designed by long-time exhibitors and London-based design duo El Ultimo Grito, offering a live platform for an exhilarating series of talks and debates.

Curated by Claire Barrett, previously editor of Grand Designs magazine and launch programme director for Inside Festival, the talks programme will cover a wide range of on-trend subject areas and issues, including headline talks from some of the world’s best designers and architects – from Jaime Hayon and Nina Tolstrup, to Maxim Velcovsky and Eric Klarenbeek.

An exclusive event to celebrate 100% Design’s 20th edition will also take place in the auditorium on 18 September 2014.

Entrance Tunnel, Central Bar, Show Restaurant and VIP Lounge

Remaining as a key feature at 100% Design, the entrance tunnel – leading to the central bar – provides a welcoming introduction to the show. Designed by Studio Design UK, this year’s tunnel will interpret the show’s lead creative, Design Kaleidoscope, with a dramatic visual effect using specialist materials and lighting.

Meanwhile, the central bar – sponsored by OIKOS – will again offer direct access to the four key industry sections, whilst acting as the show’s main meeting and social hub. Also designed by Studio Design UK,the central bar will feature the colour and texture of the OIKOS paints, alongside an integrated timeline around the bar, illustrating key highlights from across 20 editions of 100% Design. Studio Design UK has also been commissioned by 100% Design to design the show restaurant and VIP lounge, delivering a consistent and high-quality experience for visitors of all kinds.

20th Edition Celebrations

Alongside the integrated 100% Design timeline within the central bar, there will be a range of dedicated features to mark the show’s 20th edition. The Design Kaleidoscope exhibition, derived from the show’s lead creative, will offer a tour – curated by Gareth Williams – across 20 editions of design products launched at 100% Design.

Meanwhile, the contributors to 100% Design in the last 20 years will be another key focus of the show. The stories lounge within the Interiors section will tap into a vast well of anecdotes, memories and images from across the show’s history, and invite designers and visitors to share their personal stories about 100% Design.

In summary

100% Design will return this September (17-20) at Earls Court London, marking its 20th anniversary.

This year, the show has increased its exhibition space by 20%.

The show will celebrate its contribution to the rise of British design in the last two decades, whilst looking ahead to the future of design.

There are four key industry sections – Interiors, Kitchens & Bathrooms, Workplace and Eco, Design & Build.

Emerging Brands will return showing new emerging talent, alongside International Pavilions – featuring an array of innovative designs by creative practices from around the world.

The show has commissioned a group of outstanding creative teams led by show designers Thomas.Matthews, to produce thought-provoking installations for the central hubs, offering challenging and interactive content.

The auditorium – home to Talks with 100% Design – will be designed by El Ultimo Grito and host an exciting series of live debates and seminars curated by Claire Barrett. Speakers will include Jaime Hayon, Nina Tolstrup, Maxim Velcovsky and Eric Klarenbeek – more to be announced.

The show will present a range of celebratory events – from an integrated timeline around the central bar designed by Studio Design UK, to the Design Kaleidoscope exhibition curated by Gareth Williams – showcasing 20 iconic design products launched at 100% Design.


For press information and images please contact the 100% Design press office at Caro Communications:

Berna Sermet, Director

Jeffrey Cheung, Account Director

Lucy Price, Account Executive

T: +44 (0) 20 7713 9388



T: @carocomms

Notes to Editors

Dates for 100% Design 2014

Wednesday 17 September – Saturday 20 September 2014

Earls Court, London

100% Design will be open to the public on Saturday 20 September. Children under 16 will not be admitted on trade days. Seminars are free to attend.

Registration now open



Media 10

100% Design London is owned and staged by Media 10 Ltd, owners of the world’s most influential design magazines and events. Media 10 has fast become one of the leading players in the global events industry as a result of the hugely successful Grand Designs Live, Clerkenwell Design Week and The Ideal Home Show.