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But there are reasons for optimism – with more diverse voices comes a diversity of new initiatives, including podcasts, zines, online newsletters and multimedia content creators. Taken together, these have the potential to reach new audiences. Furthermore, the diminishing interest of mainstream and institutional outlets underscores the need for architects to burst out of the industry bubble and speak to a broader audience.
A good publicist will help their clients navigate the shifting media landscape and act as a link to journalists across the board, from legacy media to emerging outlets. Furthermore, a good communications consultant will help their client hone their narrative and advise on a suitable media strategy.
And sometimes, we may even advise a client to manage their expectations. Not every building is a photogenic masterpiece worthy of the front cover of a glossy magazine, but it might have a story to tell about the engagement with the local community, providing amenities and a safe space for the vulnerable. It might use innovative, recycled materials or enhance local ecology – all stories that should be shared as widely as possible.
Lastly, as an audience member pointed out, we all have the power to support independent and legacy media and help them thrive. A subscription and a polite letter to the editor go a long way in creating a healthier, richer and more inclusive media ecosystem.
Are you look for an architecture PR agency or are you interested in how we can help create a PR or digital media strategy for your architecture or design firm? Get in touch
Architecture (Un)covered? was hosted by Fourth_Space at Forno on Tuesday 6 August 2024
The debate featured Nyima Murry, Oliver Wainwright, Patrick Lynch, and Carolyn Larkin, and was moderated by Rob Fiehn.