Caro’s postcard from India
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Caro’s postcard from India

In November 2024 we landed amongst the heat and hustle of Mumbai to run both the press office and the programming for the inaugural edition of Design Mumbai, as the appointed Strategic Communications Partner.

The event, India’s first contemporary design trade show, was an enormous success, welcoming over 9,000 visitors and 88 brands from across the globe. The Caro-curated Design Mumbai Exchange, a programme of panel discussions and keynotes, drew crowds throughout the show and featured world-renowned architects and designers including Tej Chauhan, Eric Parry, Anjali Modi, and Ananya Singhal of Studio Saar.

The event has solidified its status on the global design calendar, attracting high-performing media partnerships with Dezeen, STIR, Designboom, Design Pataki and Architect & Interiors India, and achieving major editorial coverage in Forbes, ELLE Decoration, Financial Times, Wallpaper*, Monocle, AD India and many, many more. Our social media campaign achieved almost 40million impressions on Instagram alone, and of course, we’re still counting…

Anjali-Mody,-Design-Mumbai-2024,-5C6A0619
JSW-Paints,-Think-Beautifiul,-Design-Mumbai-5C6A2836
Fern-&-Ade,-Design-Mumbai-2024,-DSC_3350-copy

After the show, we took a group of journalists on to Udaipur as guests of our longstanding client Studio Saar. Together, we visited the Third Space project, an innovative cultural learning centre for Dharohar.

This trip stood in complete contrast to our experience of intense exhibition and talks activity in Mumbai and was complemented by a visit to the extraordinary textile workshop of Aavaran founded by Alka Sharma to revive and sustain the traditional craft of Dabu, hand block printing using mud resist technique – producing beautiful textiles and ensuring the economic empowerment of the indigenous craftspeople in the region.

Finishing off the Caro Indian odyssey for 2024. a final leg of our visit took us on a mad afternoon excursion to the wonderful city of Bangalore where we met with the team behind design brand Tiipoi and dropped into its new store for a touch of gentle retail therapy at the recently launched General Items store founded by Spandana Gopal and Malini Malik.

SAAR-3RD-THM-©Edmund-Sumner--058 Third Space, Studio SAAR © Edmund Sumner
cowshed-2 Gaushala by Studio Saar
cowshed-1 Gaushala by Studio Saar