Longstanding collaborator and designer of NOPI, Alex Meitlis, has been commissioned to create the interior design concept of Ottolenghi’s new restaurant and bar in Fitzrovia, ROVI.
Echoing the concept behind ROVI, which puts well-sourced ingredients and trusted suppliers at its core, Meitlis has used natural materials, such as pale oak wood and travertine stone, throughout the scheme.
The main features draw inspiration from the Bauhaus movement; the circular dining room and steel windows combined with a warm colour palette convey an industrial aesthetic that reflects Meitlis’ fascination with Modernism. The interior also includes 40’s-inspired sofas that Meitlis specially designed for ROVI, alongside carefully sourced vintage lamps and design classics.
‘I wanted to create a timeless environment that borrows elements from different periods without belonging to any particular era. The use of materials that have stood the test of time and the inclusion of design icons such as the Risom Knoll chair reinforce this sense of timelessness,’ says Alex Meitlis.
ROVI offers a new take on the modern brasserie featuring counter top seating in the front window reserved for walk-ins only, whilst the main room will be centred around a large oval shaped cocktail bar seating 16 guests and open to drinkers and diners alike.
Opened on 21 June 2018, the restaurant serves a menu with vegetables at its heart, with a fresh focus on fermentation and cooking over fire.
Alex Meitlis is one half of newly formed creative duo Alex Meitlis and Ivo Bisignano that he set up with his life and business partner Ivo Bisignano. Alex and Ivo have recently worked together on the branding and interior design of Matto, an espresso bar chain in New York. They are currently working on a new joint project – the total refurbishment of the Palazzo Degli Angeli in Florence into a luxury hotel.
ROVI, 59 Wells Street, London, W1A 3AE
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