Press Release:
Brintons commissioned to design carpets throughout The Alexander, a Luxury Collection Hotel in Armenia

Downloadable PDF

Brintons have been chosen to supply carpets for The Alexander, the first Luxury Collection Hotel in Armenia. The hotel features bespoke Brintons carpets inspired by traditional Armenian motifs throughout the property.

Custom Brintons design in the public areas of The Alexander Hotel in Yerevan, Armenia

Key facts at a glance:

-Project: The Alexander, a Luxury Collection Hotel

-Client: MonArch and Starwood Hotel & Resorts Worldwide Inc. (hotel now owned by Marriott)

-Renovation start and completion dates: September 2015 – April 2018

-Brintons created bespoke carpets for the hotel’s guestrooms, corridors, conference area, lounge, restaurant and Presidential Suite – a total of 5,819 sqm

-Brintons were commissioned by construction group MonArch and collaborated with London-based interior design firm Alexander James Interiors

-Inna Lee, Business Manager, led the project for Brintons

Brintons bespoke carpets in the conference room of The Alexander, a Luxury Collection Hotel

Project details:

-Brintons created bespoke geometric carpet designs in collaboration with interior design firm Alexander James Interiors using a neutral grey colour palette for the base, with accents of orange and yellow to add warmth and depth to the pattern. These designs draw inspiration from the patterns found on traditional Armenian carpets to create fluidity between the style of the hotel and its environment.

-The hotel hosts 114 guest rooms, including 17 suites and one Presidential Suite, event and meeting spaces, including a ballroom and business centre, unparalleled wellness facilities, a restaurant and a lobby bar. Brintons carpets are featured within the guestrooms, corridors, conference area, lounge, restaurant and Presidential Suite.

-The Alexander is the first international luxury hotel in Armenia, and is located in one of the most prestigious addresses in the capital, close to the Republic Square. The hotel attracts international business clients and tourists. The city of Yerevan is a contemporary capital that offers a number of cultural attractions including Armenia’s largest art museum.

-This was the second time MonArch elected to work with Brintons, after the manufacturer supplied 26,000 sqm of carpet for the Renaissance Moscow Monarch Centre Hotel in 2009.

Brintons bespoke carpets in the lobby area of The Alexander, a Luxury Collection Hotel

Comments from the team:

Andrew Howell, Senior Creative Designer at Brintons comments:
“It was crucial for the client that the carpet design reflected traditional Armenian patterns.
By deconstructing such a detailed pattern to create a more simplified and contemporary version of it and by using colours that complemented the hotel interiors, we created a sophisticated environment for guests to enjoy”

Sarah Brooker, Lead Designer at interior design firm Alexander James Interiors comments: “Working from traditional Armenian, geometric rug patterns, we simplified and refined the shapes to leave a double layered fretwork of lines, which were then set over a neutral base colour. The details were key – for example, every bedroom has a ‘sun’ like shape positioned at the end of the bed to define the seating area. This shape is synonymous with the projects main influence drawn from the ancient Armenian’s worship of the sun.”

Editors Notes About Brintons

-Brintons is a world-leading supplier of premium quality custom-designed and stocked carpet to the residential and commercial sectors (hospitality, public spaces, marine, leisure and gaming).

-With over 230 years of heritage creating beautiful bespoke woven carpet for some of the world’s most prestigious buildings including royal palaces, historic houses and luxury hotels, Brintons is today the trusted partner of choice for designers looking for expert design input in addition to exceptional quality products.

-A global network of design studios and a unique pattern archive offer clients a powerful creative resource that inspires people to think differently about colour and pattern.

-Brintons’ team of leading designers works closely with client project teams to create designs that meet the needs of individual projects of every size, specification and level of design complexity – be they classic, traditional or contemporary in style.

-A regularly updated portfolio of designs created specifically for the commercial market by inspiring, trend-leading expert designers, including Timorous Beasties, Kelly Hoppen and Stacey Garcia offers designers, specifiers and architects an unusually wide collection of contemporary patterns and palette.

-In addition to their own designs, Brintons also offer stock collections of premium woven axminster and Wilton broadloom carpets, tiles and hand tufted rugs.

-Brintons offers a total project management service to its commercial clients.

Press contacts

Issued on behalf of Brintons by Caro Communications. For further press information please contact:

Gracie Bennett or Rossana Palmisano

Tel: 020 7713 9388

Email: |