Caro Communications has introduced three new clients to its architecture, property and culture portfolio. These include: UK-based property developer, Londonewcastle; global architecture firm, White Arkitekter; and the high-profile design commission on the River Thames, The Illuminated River.
Caro Communications is also delighted to continue working with property developer Knight Dragon on the development of Greenwich Peninsula in North Greenwich. In addition, Caro Communications has been re-appointed by Chatsworth to handle the publicity for its annual Art Out Loud festival which returns to the stately home this September (22–24).
Please see below for more details:
Caro Communications has started work with developer, Londonewcastle, to deliver an overarching corporate communications strategy and single project strategies to include PR and social media support. The brief includes the launch of the first of several London projects, including the restoration of Balfron Tower in Poplar and two mixed-use new build developments in Hackney.
Londonewcastle has been creating award-winning developments in the capital for three decades. It specialises in developing assets for both private investors and the public sector with a range of high-end residential homes and mixed-use regeneration schemes across London. Bringing together the property and art sector, Londonewcastle also works with a number of artistic initiatives to bring London’s creative community and its vacant spaces together, offering new artists a place to showcase their work. Londonewcastle’s renowned exhibition space in Shoreditch, Redchurch Street, came to a close in 2016 after an incredibly successful eight years running. Its new and more intimate space in Whitechapel, Gallery 46, is in partnership with Neu Galleries and is a multifaceted arts development space for the presentation of all types of exhibitors including new and established artists alongside community arts initiatives.
White Arkitekter was founded by Sidney White in 1951 and is Scandinavia’s leading architectural firm with over 900 employees working in 16 offices in Sweden, Denmark, Norway and the UK. The practice’s work is research focused and its expertise encompasses architecture, urban design, landscape architecture and interior design.
For nearly two decades, White has invested in establishing a unique research-based organisation of highly qualified experts in the field of sustainable design. Its founder’s aim was to improve society through architecture, and his legacy lives on in the practice’s ambition to contribute towards the building of a sustainable world.
Caro Communications is developing an international PR and communications strategy for the practice, as well as providing particular support for its London office and raising its profile.
The Illuminated River
The Illuminated River is a public art commission on an unprecedented scale: a unified installation conceived to light central London’s bridges along the River Thames for 20 years.
In 2016, the team led by the internationally acclaimed American light artist Leo Villareal, and renowned British architects and urban planners, Lifschutz Davidson Sandilands, were selected as the winners of the international design competition run by the Illuminated River Foundation and the Mayor of London. Their proposal is a kinetic installation which uses the power of light and colour to engage communities with a dynamic and interactive interplay with the river. This free public art experience will be the first time that the lighting of London’s bridges has been considered as a whole.
Caro Communications has been appointed by The Illuminated River Foundation to create a social media strategy aiming to engage with Londoners and promote key campaign moments.
Knight Dragon – Greenwich Peninsula
Following our work together in early 2017 to launch Peninsula Place, Santiago Calatrava’s iconic scheme at the heart of the Peninsula, Caro Communications is now developing an overarching communications scheme designed to communicate the ambitious vision and celebrate key moments in the evolving story of this unique scheme.
Greenwich Peninsula is currently London’s largest, single regeneration project. The £8.4 billion transformation of the Peninsula over the coming years will provide 15,720 new homes in seven new neighbourhoods. It will be home to central London’s first major film studio, a new design district, schools, offices, health services and public spaces, all surrounded by 1.6 miles of the River Thames.
Our work will focus on media outreach, and wide public engagement, and commence to coincide with the launch of the site’s next residential phase, Upper Riverside.
Chatsworth – Art Out Loud
Now in its third year, Art Out Loud returns to Chatsworth this September (22 – 24), hosting an array of speakers from across the art world. This year’s headline names include artist and broadcaster, Grayson Perry; sculptor Cornelia Parker; new Director of the Victoria & Albert Museum and former MP Tristram Hunt; and highly acclaimed British sculptor Marc Quinn. New for 2017 – and tying in with Chatsworth’s current exhibition, House Style: Five Centuries of Fashion at Chatsworth – the three-day festival also features leading figures from the fashion world, including Lady Burlington, the driving force behind House Style, and celebrated fashion designer Christopher Kane.
Caro Communications has been re-appointed to deliver high levels of media coverage for the festival, whilst supporting Art Out Loud on its social media strategy and implementation, to raise awareness and drive footfall.