Caro Communications announces new client and project wins
Caro Communications has introduced eight new clients to its architecture, property, design, events, and retail portfolio. These include: UK-based property developer, Knight Dragon; creative space entrepreneur, General Projects; architects Nex–; multi-disciplinary design studio, Maynard; Oslo-based architecture practice, Nordic – Office of Architecture; the inaugural RIBA International Week; hospitality specialists, Hostmaker; and online furniture brand, Joined + Jointed.
Caro Communications is also delighted to be re-appointed by architect Stanton Williams to handle the global PR for one of the practice’s key projects in 2017.
Please see below for more details:
Property developer Knight Dragon has launched its £1bn Peninsula Place scheme, designed by Santiago Calatrava, at Greenwich Peninsula. The scheme will total 1.4 million sq ft including a new tube and bus station, theatre, cinema and performance venue, bars, shops and a wellbeing hub beneath three 30 storey towers of work spaces, apartments and hotels, all connected to the Thames by a stunning new land bridge. Caro Communications devised and managed three high profile launch events, and secured widespread positive national and international press coverage for the development, whilst also ensuring Knight Dragon’s vision and Calatrava’s designs were understood by a wide range of stakeholders and the public at large.
Launched in 2016, General Projects – led by founder and CEO Jacob Loftus – is a developer that creates experiential, innovative and dynamic buildings, designed around the needs of the new economy. With a focus on the changing nature of the home and the workplace, General Projects collaborates with architects, designers, creatives and tech experts to deliver environments that inspire people and connect communities. Caro Communications is working with General Projects to launch and position the company in the marketplace as well as promote its upcoming developments and initiatives through strategic communications and press office support.
Nex— designs exquisitely crafted architecture that connects people to place. The studio’s mission is to create transformational spaces that enhance people’s lives, improve organisational performance, and connect communities. The work of Nex— is focused on the user experience, characterised by intuitive circulation spaces and flexibility through deeply researched material craft. Caro Communications is working to raise the studio’s international profile, and to promote recent projects including the RAF Museum, Cadogan Café, Brighton Photography Centre and a new Pier on the Thames.
Maynard is a London based multidisciplinary design practice that creates wayfinding, graphic design, products and environments for clients in the transport and urban realm sectors. The practice’s work is varied, from developing a city wayfinding strategy to the design of a product range for a new Metro line. It has led and collaborated on large scale infrastructure projects around the world, combining specialist technical and manufacturing knowledge with design sensibility and vision. With a particular focus on user experience, Maynard is currently working on the common design components for Crossrail and will soon launch a new range of urban realm furniture with Marshalls. Caro Communications is working with Maynard to raise the profile of the practice and support the launch of new offices in Australia and New Zealand.
Nordic – Office of Architecture
Nordic — Office of Architecture is an Oslo-based architecture practice with offices in London and Copenhagen and more than 35 years’ experience working across a range of technically complex projects. Nordic’s international team has built an enviable reputation for working in diverse sectors including infrastructure, masterplanning, education and healthcare. Caro Communications is supporting Nordic – Office of Architecture and promoting its international projects, including the Istanbul New Airport, which is currently on site and will be the largest in the world when finished, as well as the practice’s competition winning extension to Oslo Airport.
RIBA International Week
A prestigious new event conceived by the RIBA president, Jane Duncan, International Week will take place from 3 – 7 July, with a conference taking place on 4 July. The theme is the New Urban Agenda, the adopted draft issued following the global United Nations summit in October 2016 in Quito to which 30,000 attended to agree goals for sustainable development and housing for the next 20 years. While the conference was well attended by mayors, politician and urbanists, there was scant representation from architects – so the RIBA is leading the campaign to engage with the New Urban Agenda to highlight that architects can offer much expertise in the creation of 21st Century worldwide cities. Caro Communications is working closely with the RIBA on the curation of the conference programme, as well as advising on the overall content for the International Week. Full press announcement will follow shortly.
Launched in July 2014, Hostmaker is the first venture-capital-backed hospitality management startup, having attracted £7.5m of investment since inception. The company is a full-service hospitality start-up that gives Airbnb and other alternative accommodations’ hosts access to a team of hotel-standard housekeepers and concierges, linen rental and welcome packs for guests, as well as design services, photography and listing, pricing optimisation, guest communication and even home maintenance for hosts. Hostmaker is currently operating in London, Paris, Barcelona and Rome and supports about 1,000 hosts across those cities. Caro Communications is supporting Hostmaker in communicating its offering and raising its profile, acting as lead agency in London, supporting PR teams in Barcelona, Paris and Rome.
Joined + Jointed
Joined + Jointed is a collective of celebrated designers and artisans brought together by a shared love of contemporary design and meticulous craft. Together they have created a collection of original, accessible and exclusive furniture. From the UK to the US, China to Denmark, the collective has been brought together by award-winning designer Samuel Chan, whose aim is to turn new design concepts into beautifully made furniture pieces using his industry knowledge, and to offer them at sensible and attainable prices. Caro Communications has been appointed to maximise visibility of Joined + Jointed amongst its target audiences, both offline and online, whilst supporting on the brand’s overall development. Key tasks include increasing traffic to its e-commerce site, and creating stronger engagement with the blogger community.
Stanton Williams is a multi-award winning architectural design practice based in London, founded in 1985 by Alan Stanton and Paul Williams. The practice has successfully completed over 350 projects, winning more than 90 international and regional awards, including the prestigious RIBA Stirling Prize for the Sainsbury Laboratory in Cambridge. The practice’s shared passion for art and architecture continues to guide its design ethos, having developed its portfolio from an initial focus on museums and galleries towards a wide variety of projects, all of which demonstrate its overarching objective of creating places that sensitively respond to their cultural, social and physical context.
Caro Communications is working with Stanton Williams on their transformation and extension of the Musée d’arts de Nantes, which will open to the public in June 2017. For this landmark cultural project, the practice has updated the historical site – an exemplary expression of the city’s civic and cultural pride and one of the largest Fine Arts Museums outside of Paris.