Caro Communications looks ahead to Milan Design Week 2018
It’s almost time for the annual extravaganza that is Milan Design Week, and we’re looking forward to our annual dose of great design, parties, aperitivo and way too much espresso.
Running from 17 – 22 April, it looks set to be an exciting and action-packed week for many of our clients. In addition to launching new pieces on its stand at the Salone del Mobile furniture fair (Hall 20, Stand B07/C12), Vitra will fill the former sports arena La Pelota (Via Palermo 10, 20121) with an immersive installation curated by designer Robert Stadler. The exhibition will present products and projects from Vitra’s past, present and future that demonstrate its cultural and commercial influence.
The Dornbracht Group will exhibit at the main fairground in Rho Fiera, illustrating new modes of home living. Dornbracht and Alape will demonstrate their innovative premium solutions for bath and spa in the International Bathroom Exhibition (Hall 24, Stand G11/G19), and a second stand in the FTK zone (Hall 9, Stand B09/C10) will showcase digital product solutions for the modern kitchen.
Leading bathroom brand VitrA will also be at the main fairground (Hall 22, Stand H23 – H27) where it will launch a bold new collection by Milan-based American designer, Terri Pecora. Inspired by the heritage of communal bathing spaces, the products can be grouped and layered to promote new ways of arranging and using the bathroom.
In the city itself, architects Stanton Williams are contributing a pavilion to the Interni House in Motion event at Università degli Studi di Milano. The Baldacchino pavilion will feature a spiral pathway leading towards a contemplative central space. Stanton Williams have also commissioned a choreographed dance performance to emphasise the relationship between architecture and the body.
As usual, the Brera Design District will host several of the week’s must-see exhibitions. Visitors to the Stepevi Milan showroom (Via dell’Orso, 9, 20121) will discover a new rug collection developed by interior designer Juan Montoya, which brings the beauty of the night sky into the home by evoking constellations and planets in four abstract patterns.
Innovative lighting brand Preciosa will present a playful, large-scale interactive lighting installation designed to showcase the quality of its crystal glass, alongside a selection of historic chandeliers, stylish pendants, and a spectacular new fixture designed by Frank Tjepkema called ‘Pearl Drop’ (La Posteria, Giuseppe Sacchi n.5/7).
We are delighted that Preciosa is also one of our three clients who have been invited to contribute to the unmissable Wallpaper* Handmade exhibition, together with Villeroy & Boch and Coffey Architects. Find them all at Mediateca Santa Teresa, Via della Moscova 28.