Launched in 2016, General Projects – led by founder and CEO Jacob Loftus – is a developer that creates experiential, innovative and dynamic buildings, designed around the needs of the new economy. With a focus on the changing nature of the home and the workplace, General Projects collaborates with architects, designers, creatives and tech experts to deliver environments that inspire people and connect communities. Caro Communications is working with General Projects to launch and position the company in the marketplace as well as promote its upcoming developments and initiatives through strategic communications and press office support.
