Based in New York and Amsterdam, FutureBrand UXUS is a global strategic design consultancy specialising in consumer experiences. The name UXUS stands for ‘you times us’ in reference to the way the company collaborates with clients to maximise the potential of their brands. Clients include McDonald’s, Selfridges, Bloomingdale’s, Nike and H&M. FutureBrand UXUS completed the store at the base of the new Tate gallery’s distinctive pyramid extension designed by Herzog & de Meuron. The store is conceived by UXUS as occupying the crossroads of culture and commerce by inviting visitors to explore the world of art through the museum’s retail expression. UXUS is part of Interpublic’s FutureBrand group.