Press Release:
Elegant Purist: A celebration of elegant simplicity

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Fusing quality materials and understated design, the new Elegant Purist collection from Heal’s focuses on refinement, purity and simplicity of form.

Kirsty Whyte, Product Design Manager, comments, “The Elegant Purist collection is about contemporary lines and the honest use of materials, which look beautiful on their own without extra embellishment.”

Campbell Thompson, Senior Furniture Buyer, adds, “Elegant Purist is really about the silhouette of each piece, paring the design down to the basics of the material and form to give it a timeless feel.”

Above: Lau Ash Dining Table, from £1,695; Laclasica Chairs, from £325 each; Solid Marble Cylinder Pendant by Terence Woodgate, from £197

As part of the Elegant Purist collection, the new Lau Ash Dining Table (from £1,695), designed by Jesus Gasca, features cleanly crafted joints, which lend it an uninterrupted, beautifully curved profile. Comprising an ash veneer top and solid ash legs, it makes a modern focal point for any dining area and can be teamed with the Laclasica Chair (from £325). Both are available in four finishes (natural, white stained, black stained and grey stained), and the table comes in two size options.

Complementing the furniture, Terence Woodgate’s new Solid Marble Cylinder Pendant range (from £197) is crafted from fine Italian Carrara marble and marries traditional materials with cutting edge LED technology and simple forms.

Above: Balzac chair by Matthew Hilton £2,374; Pinter side table £275, coffee table £375, console table £495 and bookcase £895; Cohen pendants from £89 each

The new Pinter furniture range (from £275), designed exclusively for Heal’s by David Irwin also features a pared back design, crafted in solid oak. Consisting of a side table, coffee table, console table and a bookcase – all with ample storage space – Pinter has distinctive smooth edges on the tops and legs for a classic, timeless look.

Developed in-house by Heal’s and made in Scandinavia, Cohen (from £89) is a simple and stylish new pendant light. Ideal for small spaces, it has an adjustable flex for customising the level at which it hangs. Each colourway features different detailing on the shade. Cohen comes in two sizes and is available in a range of pastel and metal shades.

Contact Details:

Caro Communications
For interviews and further details please contact Heal’s PR agency, Caro Communications: – 020 7713 9388
Jessica Knowles:
Jeffrey Cheung:

Image & loan requests: Lauren Bardini, PR Assistant – – 020 7896 7553


Editor’s notes

Heal’s has been designing, making and selling quality furniture for more than two centuries now, so it’s no surprise that it’s known as ‘the home of modern and contemporary designer furniture’. Starting out as bed-makers in 1810, and later embracing the ideals of the Arts and Crafts movement, Heal’s has a long history of collaborating with prominent designers. It is as passionate today as it’s always been about introducing new ranges, discovering stars of the future and pushing the boundaries of outstanding contemporary design.