Epic Games – Introducing exciting visualisation potential to the built environment

Helsinki Hot Heart by Carlo Ratti Associati

Caro’s role for Epic Games – creator of social and entertainment experience Fortnite and Unreal Engine, the world’s most open and advanced 3D creation tool – is to convey the vast breadth of possibilities in new-generation visualisation for the built environment.

Blending media relations, partnerships, thought leadership and creative collaborations, Caro’s mission is to amplify Epic Games as the definitive voice in an emergent, cross-disciplinary visualisation conversation – via Unreal Engine and Twinmotion, its immersive visualisation tools for enhanced real-time storytelling in architecture.

In 2021 we conceived a partnership between the Twinmotion tool and the Architects’ Journal, asking 12 practices including Foster + Partners, Carlo Ratti Associati and Tonkin Liu to experiment with visualisations aligned with the London Festival of Architecture’s theme of ‘Care’. In a campaign widely promoted through social media engagement, the animations were showcased on the Architects’ Journal website. We also instigated a collaboration with Dezeen for a competition to Redesign the World, using Twinmotion as the visualisation platform to showcase ideas for rethinking planet Earth. Winners will be announced as part of Dezeen’s 15th anniversary celebrations.

Key to our approach is elevating Epic’s position on important issues relating to architectural visualisation, more broadly connecting the virtual world with the physical, and working creatively to communicate this to the wider architecture, engineering and construction industries.

epicgames.com

Magdi Yacoub Global Heart Center Cairo by Foster + Partners

Aylesbury Health Centre and Early Years Nursery by Morris+Company

Butterfly Courtyard House by Tonkin Liu

Everyone Is Architecture by You + Pea

Phoenix House by CSK

Vaux, Riverside Sunderland Masterplan by Proctor & Matthews

Woodland House by Architecture for London

Oak Cancer Centre, Royal Marsden NHS Foundation Trust, by BDP

The Ark, Noah’s Ark Children’s Hospice by Squire and Partners

Somerville House by Wimshurst Pelleriti

Exchange Park by DSDHA