VIDEO: Former MTV vice-president James Scroggs asks who do you think you are?

‘Who do you think you are?’ was the question posed by marketer and branding consultant James Scroggs at archiboo‘s talk at the Sir John Soane’s Museum.

James urged architects to throw out the rule book (as well as their websites and logos) as he tackled everything from how to motivate staff to share your company’s vision, to mountaineering and what Monty Python and the Holy Grail can teach us about branding.

In a talk that was as inspiring as it was moving, architects were encouraged to delve deep within themselves to find out what defines your practice and consequently your brand.

Catch up with the talk below if you missed out.