Press Release:
Heal’s unveils new Designer Furniture floor during London Design Festival 2014

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As part of London Design Festival 2014 (13 – 21 September), Heal’s Tottenham Court Road will unveil its new Designer Furniture floor. Among other big names, this destination department features new Brazilian furniture brand TOG, which is exclusive to Heal’s. This dedicated area – on the second floor of the store – will offer customers the opportunity to browse the latest collections from top design brands including Kartell, Cassina, Vitra, de la Espada and Ligne Roset.

In addition to this, Heal’s will also launch the Heal’s Discovers 2014 collection in-store and at this year’s 100% Design. Furthermore, the new home and furniture collection, Ambrose, will be showcased at the Tottenham Court Road store, following its initial online launch in April.

Heal’s will throw open its doors to the public on Wednesday 17 September (6pm – 9pm) to host its annual London Design Festival Party with drinks and live music.

TOG at Heal’s

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Above: Misa Joy chairs by TOG

This September, Heal’s will introduce a new collaborative furniture brand from Brazil, TOG, to its store on Tottenham Court Road. The concept that underlines the TOG brand is simple but innovative; every TOG product—from tables to bar stools and shelving units—can be purchased (in-store or online) and then customised in various ways. This means the customer has a hand in the finish of each piece, as much as the designer does. The collection, exclusive to Heal’s in the UK, will officially launch on 17 September at Heal’s Tottenham Court Road.

Heal’s Discovers 2014

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Above: Maya side table by Tom Parfitt for Heal’s Discovers

This year’s London Design Festival also sees the launch of the 2014 collection of Heal’s Discovers, which celebrates its 10th Anniversary. Working closely with four universities, Heal’s has handpicked five graduates to make their debuts; each is keen to showcase their own individual take on contemporary craftsmanship. The chosen designers are Philip Luscombe and Josh South (Northumbria University) with their Rickard step-stool (£295); Sam Lloyd (Kingston University) with his Sand Cast stool (from £225); Ester Comunello (Bucks New University) with her Turn coffee table (£545), floor lamp (from £145) and mirror (£295); and Tom Parfitt (National School of Furniture) with his Maya side table (£495). The five have been mentored by the Heal’s product and design team and given the opportunity to have their pieces manufactured and retailed in-store.

Also for the first time, the Heal’s Discovers range will be on display at 100% Design (Stand L310), from 17-20 September 2014.

Ambrose at Heal’s

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Above: A-Frame by Matthew Elton for Ambrose

Ambrose is a new home and furniture collection that will be introduced at Heal’s Tottenham Court Road. In line with its founding ethos – small spaces, smart living – Ambrose offers intelligently designed furniture and accessories for all areas of the home, particularly those where space and access are issues. At Ambrose, smart living means adding value through clever design – creating innovative solutions to the everyday storage and logistical issues associated with small spaces – while still focusing on style and quality. Supported by Heal’s Creative Director Carmel Allen, Ambrose’s Design Consultant, Sir Kenneth Grange has worked with Brand Designer, David Steiner and a selection of UK-based designers to create exclusive ranges for Ambrose. In addition, Ambrose offers an array of UK- exclusive designs from some of the world’s best contemporary brands.

London Design Festival Evening Party, Wednesday 17 September 2014, 6pm – 9pm. Heal’s, 196 Tottenham Court Road, London W1T 7PJ. FREE entry 

Contact Details:

Caro Communications

For interviews and further details please contact Heal’s PR agency, Caro Communications: – 020 7713 9388


Jessica Knowles:

Jeffrey Cheung:


Image & loan requests: Lauren Bardini, PR Assistant –– 020 7896 7553


Editor’s notes


Heal’s has been designing, making and selling quality furniture for more than two centuries now, so it’s no surprise that it’s known as ‘the home of modern and contemporary designer furniture’. Starting out as bed-makers in 1810, and later embracing the ideals of the Arts and Crafts movement, Heal’s has a long history of collaborating with prominent designers. It is as passionate today as it’s always been about introducing new ranges, discovering stars of the future and pushing the boundaries of outstanding contemporary design.