Press Release:
Kaj Franck: The Return of the Classic Cutlery

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When designed in 1952, Scandia cutlery by Kaj Franck was quite revolutionary. It shook the existing and set a new standard, like Teema designed by Franck the very same year. Scandia became one of the most loved everyday classics in Finnish homes. It returns to Iittala collection as a lasting companion for the everyday dining.

Kaj Franck

Franck designed Scandia at the same time with his classic Kilta (today known as Teema) tableware. It followed very much the same philosophy Kaj Franck is so known for: highly functional every design where form follows the function and creating simplified and time-standing aesthetics for everyday.

Whereas in continental Europe and wealthy Scandinavian countries were at the time used to delicate silverware as a cutlery standard, Finns who were rebuilding the country after the war mostly used a very simple and sturdy steel utensils produced by local factories Hackman and Fiskars.

In 1950’s Kaj Franck renewed the table setting by destroying the idea of full, decorative dinner sets by replacing them with multifunctional, combinable and essential dishes of simplified, unicoloured design. Rethinking the cutlery was a logical addition to the entity. He flattened the spikes of the fork and created a solid base to the root of the spikes for more easy picking of peas and rice from the plate. The spoon was designed rounder and deeper for convenient use with soups, the coffee spoon was of a practical size to serve more purposes than one. Even in the salad set both parts were designed for the same mould to ensure cost efficient production. Sturdy structure and lines on the handles supported ergonomics and stability.

Scandia was created for the practical needs of the Finnish everyday, and during 40 years of its production it became one of the most popular and most loved cutlery in Finland. The dramatically different design renewed the way everyday cutlery was designed and perceived, after Scandia the design elements have become a modern international standard. Scandia was the only cutlery of Kaj Franck; of his three designs it was the only one that made it to production.

Scandia complements Iittala cutlery selection with an everyday option that matches beautifully Franck’s other everyday classics, Teema tableware and Kartio glasses that for 2016 is launched in a new, nostalgic emerald green colour. The slightly larger new size matches the modern dining and tableware and makes the set a nice companion for collectors.

For the lucky ones who have the original smaller cutlery, they are nice dessert or starter utensils to add on to the new set that now consists of most essential parts, just like Franck wanted it.

www.iittala.com

Further Press Information:

Lizzie Colville / Nicole Crentsil, Caro Communications

T: +44(0)20 7713 9388

E: lizzie@carocommunications.com / nicole@carocommunications.com

W: www.carocommunications.com @carocomms