Design, culture and lifestyle —
VitrA UK – bathroom design and innovation
VitrA is part of Eczacıbaşı, one of Turkey’s most prominent industrial groups. Founded in 1942, it is Turkey’s leading sanitaryware manufacturer and produces a full range of bathroom products including complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents.
Caro has been a trusted partner for the UK operation of the business for the past six years – advising on the firm’s new showroom and subsequent activation of the space in Clerkenwell, as well as PR, event curation, influencer engagement, creation of brand marketing materials, wider strategic planning and designer product collaborations, including Tom Dixon’s first ever bathroom range.