Richard Parr Associates came to Caro Communications for advice on repositioning at a pivotal time in the company’s evolution. Caro’s response was to guide the practice through a strategic relaunch – keeping a firm focus on the authentic communication of its distinctive approach to architecture and living.
Working closely with founder Richard Parr and his team, Caro identified the practice’s key strengths and core values, and worked closely with Studio Small to translate these into a new visual identity, website and social media presence, as well as defining a voice for the brand.
A finely attuned media campaign precision-targeted audiences for the practice’s portfolio of highly crafted, modern-traditional residential, hotel and restaurant architecture in the UK and beyond.
Harnessing interest in the pandemic trends of countryside living and working from home, our media strategy generated compelling coverage including stand-out features in the Sunday Times, The Telegraph and Country Life.
Award wins for the practice from both Dezeen and Archiboo in 2020 are testament to the practice’s talent – as well as the power of strategy and communication.