Case Study: Stanton Williams Architects
Caro Communications has a well-established relationship with Stirling Prize winners Stanton Williams Architects and has been working with the practice for several years on profiling as well as project campaigns. In recent years Caro has worked closely with the senior team to promote significant cultural and international projects, including the Musée d’Arts de Nantes and the ‘Open Up’ project for The Royal Opera House.
In Nantes, Caro collaborated with the Museum and its Paris-based PR agency to create a cohesive media strategy and organise a number of international press trips taking correspondents to visit the Museum. Caro undertook the entire digital strategy for this project maximising engagement and building followers. Extensive international coverage was achieved, totalling 67 features and an overall circulation of 130 million. Highlights include features in Apollo, Domus, Architectural Record, The Financial Times, Metropolis and Le Monde.
Caro liaised directly with the Royal Opera House’s press office on its ‘Open up’ initiative, working collaboratively to develop key messaging, and story angles in order to maximise press outreach relating specifically to the architecture and design of the project, and highlight Stanton Williams’ contribution to the overall success of the project.
Applying our expert knowledge of key target press and influencers, the team elevated the architectural narrative of the redesign, co-ordinating press trips and previews for key journalists. Caro worked closely with The Royal Opera House to coordinate and execute a press launch which was attended by over 100 press and media from the design and cultural sector. The campaign achieved a combined circulation outreach of 266 million.
Case Study: Studio Fuksas
In November 2013 Caro Communications was appointed to launch the extraordinary new Terminal 3 of the Shenzhen Bao’an International Airport by Studio Fuksas, just three short weeks before the airport opened.
The brief comprised overseeing press trips for the official opening as well as acting as the international press office for all Fuksas Shenzhen airport related enquiries. This demanded the immediate creation of an international press campaign and set up of in-depth features on both the airport and the practice.
Our aim was to gain significant coverage in as many regions as possible with specific attention to Europe, South America and the Middle East. Caro Communications was successful in achieving 188 pieces of coverage, comprising six front covers and items appearing in every continent and across a total of 34 countries.
From an airport over 1.5 km long to designs on a considerably smaller scale, Caro Communications was further tasked with promoting a mixture of projects including a range of jewellery and a publication. The resulting publicity focused more on the people behind the projects, gaining coverage in UK based publications including Telegraph Luxury, Blueprint and Alto Magazine.