Case Study: Richard Parr Associates – Defining a ‘modern traditional’ architecture
Richard Parr Associates came to Caro Communications for advice on repositioning at a pivotal time in the company’s evolution. Caro’s response was to guide the practice through a strategic relaunch – keeping a firm focus on the authentic communication of its distinctive approach to architecture and living.
Working closely with founder Richard Parr and his team, Caro identified the practice’s key strengths and core values, and worked closely with Studio Small to translate these into a new visual identity, website and social media presence, as well as defining a voice for the brand.
A finely attuned media campaign precision-targeted audiences for the practice’s portfolio of highly crafted, modern-traditional residential, hotel and restaurant architecture in the UK and beyond.
Harnessing interest in the pandemic trends of countryside living and working from home, our media strategy generated compelling coverage including stand-out features in the Sunday Times, The Telegraph and Country Life.
Award wins for the practice from both Dezeen and Archiboo in 2020 are testament to the practice’s talent – as well as the power of strategy and communication.
Case Study: Epic Games – Introducing exciting visualisation potential to the built environment
Caro’s role for Epic Games – creator of social and entertainment experience Fortnite and Unreal Engine, the world’s most open and advanced 3D creation tool – is to convey the vast breadth of possibilities in new-generation visualisation for the built environment.
Blending media relations, partnerships, thought leadership and creative collaborations, Caro’s mission is to amplify Epic Games as the definitive voice in an emergent, cross-disciplinary visualisation conversation – via Unreal Engine and Twinmotion, its immersive visualisation tools for enhanced real-time storytelling in architecture.
In 2021 we conceived a partnership between the Twinmotion tool and the Architects’ Journal, asking 12 practices including Foster + Partners, Carlo Ratti Associati and Tonkin Liu to experiment with visualisations aligned with the London Festival of Architecture’s theme of ‘Care’. In a campaign widely promoted through social media engagement, the animations were showcased on the Architects’ Journal website. We also instigated a collaboration with Dezeen for a competition to Redesign the World, using Twinmotion as the visualisation platform to showcase ideas for rethinking planet Earth. Winners will be announced as part of Dezeen’s 15th anniversary celebrations.
Key to our approach is elevating Epic’s position on important issues relating to architectural visualisation, more broadly connecting the virtual world with the physical, and working creatively to communicate this to the wider architecture, engineering and construction industries.
Case Study: Stanton Williams Architects
Caro Communications has a well-established relationship with Stirling Prize winners Stanton Williams Architects and has been working with the practice for several years on profiling as well as project campaigns. In recent years Caro has worked closely with the senior team to promote significant cultural and international projects, including the Musée d’Arts de Nantes and the ‘Open Up’ project for The Royal Opera House.
In Nantes, Caro collaborated with the Museum and its Paris-based PR agency to create a cohesive media strategy and organise a number of international press trips taking correspondents to visit the Museum. Caro undertook the entire digital strategy for this project maximising engagement and building followers. Extensive international coverage was achieved, totalling 67 features and an overall circulation of 130 million. Highlights include features in Apollo, Domus, Architectural Record, The Financial Times, Metropolis and Le Monde.
Caro liaised directly with the Royal Opera House’s press office on its ‘Open up’ initiative, working collaboratively to develop key messaging, and story angles in order to maximise press outreach relating specifically to the architecture and design of the project, and highlight Stanton Williams’ contribution to the overall success of the project.
Applying our expert knowledge of key target press and influencers, the team elevated the architectural narrative of the redesign, co-ordinating press trips and previews for key journalists. Caro worked closely with The Royal Opera House to coordinate and execute a press launch which was attended by over 100 press and media from the design and cultural sector. The campaign achieved a combined circulation outreach of 266 million.