Caro Communications has been a key player in establishing some of London’s premier architecture and design events. One of the drivers behind the London Festival of Architecture and London’s centre for the built environment, New London Architecture, we have also curated and managed talks programmes for high profile events including the RIBA International Week conference and 100% Design. In 2010 Caro launched Clerkenwell Design Week, establishing it as a must see showcase for the design industry, before going on to work with Designjunction, the leading exhibition for contemporary interior design. Our events reach is international, delivering the communications and digital strategy for the World Architecture Festival and the World Festival of Interiors: INSIDE.
Case Study: Planted – Promoting design for wellbeing and sustainability
Planted is a new environmentally conscious annual design show with a focus on reconnecting people, cities and spaces with nature. The team turned to Caro to launch their innovative concept, which brings together brands, businesses and organisations under a sustainable agenda encompassing biophilia and circularity.
Responding rapidly to the pandemic context, Caro orchestrated a hybrid format for the brand’s debut at the 2020 London Design Festival. From the oasis of a ‘green stage’ in London’s King’s Cross, events and talks from leading thinkers in design, architecture, sustainability, food and nature were livestreamed to audiences around the world.
Caro’s remit included network building, press announcements and thought leadership, with Planted’s biophilia expert Oliver Heath profiled in The Financial Times, The Times and on BBC Radio. We also created content for social media, managing the channels for maximum traction and engagement.
We’re delighted that Planted will be returning to King’s Cross in September 2021.
Case Study: designjunction
designjunction is one of the pre-eminent contemporary interior design shows at the core of the London Design Festival. Since 2016 Caro has worked on behalf of the show and its off-shoots, The New York Edit and Sample Sale, to create a compelling communications plan to build brand awareness and drive footfall to the events.
Our approach has been multifaceted. From running a highly proactive press office, hosting media events and launches, to supporting the organisers to develop exciting content and visitor experiences to enhance the offer, Caro has been an integral part of the team. We have brought a range of new designers, collaborators and manufacturers to the table, as well as influential media partnerships and sponsorship arrangements.
Our digital strategy, supported by blogger outreach and community management, has enabled us to spark interesting conversations with media commentators and followers to increase engagement across all channels.