Case Study: designjunction
designjunction is one of the pre-eminent contemporary interior design shows at the core of the London Design Festival. Since 2016 Caro has worked on behalf of the show and its off-shoots, The New York Edit and Sample Sale, to create a compelling communications plan to build brand awareness and drive footfall to the events.
Our approach has been multifaceted. From running a highly proactive press office, hosting media events and launches, to supporting the organisers to develop exciting content and visitor experiences to enhance the offer, Caro has been an integral part of the team. We have brought a range of new designers, collaborators and manufacturers to the table, as well as influential media partnerships and sponsorship arrangements.
Our digital strategy, supported by blogger outreach and community management, has enabled us to spark interesting conversations with media commentators and followers to increase engagement across all channels.